Brain In A Jar At Red Bull F1 Event

Oulton Park, UK, 9th March 2012. Brain in a Jar, the independent UK developer specialising in racing simulation games and technology, has announced that the V1 Championship simulation, which was developed in-house at Brain in a Jar, will be available to play at this weekend’s Red Bull F1 Experience, taking place in Liverpool, UK, on Sunday 11 th March. The Red Bull event sees the 2010 championship-winning Formula One car on display to the public, supported by a host of motorsport-related activities.

The V1 Championship is a simulation where prospective race drivers can show their natural talent by racing laps of the Rockingham circuit in an accurately-modelled virtual Citroen Clio Cup racer (or open-wheel Formula BMW race car). As an entirely new kind of ‘feeder’ race series, the V1 Championship relies on Brain in a Jar’s simulation rigour to provide an objective test-bed for drivers from any background, with the very best performers going on to receive actual, in-car, on-track tuition from experienced race drivers. The winner of the championship will take part in a full season of motor racing.

Carl Dalton, founder, Brain in a Jar comments “Our goal for the simulation behind the V1 Championship was to ensure as accurate an experience as possible that will allow anyone with the talent for motor racing to progress into real-world motorsport. The V1 simulation provides track racing and psychometric tests that allow the organizers of V1 championship to find an undiscovered talent that can progress into the world of motorsport. ” He continues, “With V1 Championship’s appearance at the Red Bull F1 Experience this weekend, we’re hoping that the ambience of the event will translate into some record-breaking hot laps.”

The V1 Championship official website can be found at:

http://www.v1championship.com/

For more information and interview access, please contact:

Tony Coles, Peppermint P

Tony.coles@peppermintp.com

+44 (0) 207 240 2645

Notes for Editors:

About Brain in a Jar:

Brain in a Jar is an independent developer of video games based in Oulton Park, Cheshire, UK and was founded by Carl Dalton and Matthew Gabriel in 1998. Priding itself on cutting-edge proprietary motorsports simulation technology, Brain in a Jar creates driving simulations and games primarily as sole developer and secondarily in an outsourcing capacity for other companies. Brain in a Jar’s development ethos is to create solid and flexible technology for physics, rigid body dynamics and rendering capable of supporting a varied array of vehicle based games and simulations. Brain in a Jar is a licensed developer for PlayStation 3, Xbox 360, Nintendo Wii and PC.  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.