FOR IMMEDIATE RELEASE:
ENCINO, Calif.– (June 5, 2009)– Football fans around the world are in for some NFL action when St. Louis Rams rookie linebacker James Laurinaitis enters the NFLRUSH Zone virtual games world ( http://nflrz.nflrush.com) for a live chat session and online game play. The action kicks off Tuesday, June 9, 2009 at 7:00 PM Eastern in the first of multiple live sessions with NFL players planned through the upcoming NFL season.
Laurinaitis will be available for a live chat with fans in the NFLRUSH Zone’s“Press Room” at 7:00 PM Eastern. At approximately 7:30 PM he’ll begin to navigate the site as his avatar, ready for any fan who wants to challenge his skills in online game play.
“We are thrilled to get James together with NFL fans in a virtual world where they can experience the minute-by-minute excitement of intense football competition and connect with the players they root for,” said Brandissimo! CEO David Snyder.“This event gives kids a unique opportunity to chat with a real NFL linebacker, get up close and personal, and even challenge him as a player in his favorite NFLRUSH Zone games.”
A three-time AP All-American, James Laurinaitis was one of the most recognized players of the 2009 NFL Draft class. Blessed with a rare combination of size and athleticism, Laurinaitis burst onto the scene as a sophomore, earning the 2006 Bronko Nagurski Award given to the nation’s top defensive player. He won the Butkus Award as the nation’s top linebacker and the Lott Trophy in’08 as the nation’s best all-around defensive player. The Rams drafted Laurinaitis in the second round of this year’s NFL Draft.
ABOUT NFLRUSH ZONE
Featuring more than 65 fun online games, NFLRUSH Zone gives kids an exciting– and safe– environment where they can play and enjoy an NFL-themed fantasy world. In addition to games and animated videos, kids create avatars, join their favorite team, explore 32 team lands, earn virtual currency (“pigskins”), feed and care for pet-like characters (“gameballs”), and safe-chat with friends around the world in real time. Like the NFL, competition is the name of the game on NFLRUSH Zone, where kids can challenge each other in games to see which team reigns supreme each week.
Brandissimo! is quickly emerging as an industry leader in the creation of casual gaming and online experiences for kids. Boasting a management team of partners who have deep entertainment industry experience, Brandissimo! is a developer, creator and producer of award-winning content for kids and teens across all platforms. Brandissimo! helps broadcasters and brand owners access young audiences by rethinking brands from an online perspective and building relationships with kids through game play that ignites young imaginations, swells their minds and inspires creativity, self expression and esteem. Brandissimo! produces NFLRUSH.com and created the fast growing NFLRUSH Zone, a massive 32-team multiplayer game world for the National Football League. Inaddition to digital production, Brandissimo! executive produced the international hit TV franchise Harry and His Bucket Full of Dinosaurs, created and produced the Emmy®-nominated Discovery Kids franchise Bigfoot Presents: Meteor and the Mighty Monster Trucks, and produces the multi-award winning musical series, Spectrum Connections' Bounce!, for PBS Sprout.
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Contact: John Russel T: 661.259.2601 M: 818.516.8572 JRUSSEL@RUSSELPRLA.com