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BRAZILIAN PORTUGUESE VERSION OF WOW RELEASED SOON IN EUROPE

Blizzard Entertainment, Inc. announced that the Brazilian Portuguese version of its critically acclaimed massively multiplayer online role-playing game,  World of Warcraft ® will be made available in Europe. Brazilian Portuguese will be the tenth officially supported language for  World of Warcraft worldwide, and the sixth supported language in Europe, complementing the existing English, French, German, Spanish and Russian versions.

Existing  World of Warcraft players will be able to download a free language pack to play the game in Brazilian Portuguese at launch. In addition, a European Portuguese retail box with localized in-box documentation will be available in stores; players purchasing this version will also be able to download the free Brazilian Portuguese language pack. The official  World of Warcraft website will be offered in Brazilian Portuguese.

The second and third  World of Warcraft  expansions,  Wrath of the Lich King ®  and  Cataclysm will also be released in Brazilian Portuguese in Europe, in addition to  World of Warcraft  itself,which now includes the content of the first expansion,  The Burning Crusade ®.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including  World of Warcraft® and the  Warcraft®,  StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes thirteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as real time strategy, role playing and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of the most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q filed by Activision Blizzard, Inc., Blizzard Entertainment’s parent company. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

 


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