Break a Sweat with the“Kinect Sports: Calorie Challenge” Game Add-on Launching 29 April

London - 19 April 2011 - Jump into action and feel the burn with the“Kinect Sports: Calorie Challenge” Game Add-on for the best-selling title on Kinect for Xbox 360. In the new Calorie Challenge Mode, your favourite lunch foods and snacks will take the forms of your Avatar Calorie Rivals. Compete against Peppy Pizza, Supersonic Soda and others, as each food mascot represents a calorie goal to burn off through a series of challenges set within an allotted time period.

Available for 320 Microsoft Points exclusively on Xbox LIVE starting 29 April, the“Calorie Challenge” game add-on offers 250 new Achievements Points, and two new Avatar Awards. Whether you’re swinging a punch at Mighty Milk in Boxing or racing against Steady Celery towards the finish line in Track&Field, bring your A-game for healthy fun with the“Kinect Sports: Calorie Challenge.”

“Kinect Sports: Calorie Challenge” Calorie Rivals

·         Steady Celery (25 calories)

·         Blazing Banana (92 calories)

·         Supersonic Soda (133 calories)

·         Mighty Milk (198 calories)

·         Peppy Pizza (302 calories)

·         Chocolate Challenger (416 calories)

Turn your living room into a world-class stadium, bowling alley, football pitch or track-and-field arena. With“Kinect Sports” you’re not only the star player, you are the controller— through the magic of Kinect for Xbox 360. See a ball? Kick it. Spike it. Bump it. Even give it a little topspin. Simple, intuitive and instantly fun,“Kinect Sports” delivers the ultimate party experience— whether you are trying to beat the keeper in football or cheering on your friends at ringside. The first full-body, controller-free sports game that lets you physically compete with friends over Xbox LIVE,“Kinect Sports” is so real, you will almost feel the wind in your hair as you fly over hurdles and the sand in your toes as you set, bump and spike your way to volleyball victory.

-ENDS-

Assets, including a brand new“Calorie Challenge” video are available here: Kinect Sports Calorie Challenge DLC Assets.zip

Please note that this link is for media use only and should not be shared publicly.

For further information and images/b-roll, please contact:

Rebecca Rippin / 020 3047 4018 / rebecca_rippin@jcpr.com

Baz Singh / 020 3047 4024 / baz_singh@jcpr.com                    

                                  

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About Kinect

Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways— no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favourite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 forever transforms social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 30 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. 


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