BREAKING NEWS: Pub installs Virtual Snooker Hall

London, England– 5th November 2007– A London pub have announced plans to install a‘Virtual Snooker Hall’, inspired by the Nintendo® DS launch of World Snooker Championship™ Season 2007-08 game, released by Koch Media and available at all games retailers now.

Gordon McIntyre, landlord of the The Metropolitan (60 Great Western Road, W11), says he was inspired to bring back the pub snooker halls of old on a smaller scale, inspired by having played the addictive new DS title. Drinkers at the pub will be able to hire a DS with copy of the World Snooker Championship game from behind the bar, for a half-hour session to play against their friends or for a solitary game versus one of the world’s best professional players as featured in the game. The World Snooker Championship Virtual Snooker Hall will be featured at The Metropolitan from the 8th November, when the pub reopens after closure for refurbishment: As far as we are aware, this is the world’s first instance of a virtual snooker hall being installed anywhere!

“It’s a shame that these days there’s very few pubs with Snooker tables. Most London pubs couldn’t even fit a snooker table inside even if they wanted to. I played World Snooker Championship and thought this would be the ideal way to bring snooker back to pubs. And using the DS wand as a snooker cue makes it the next best thing!”– Gordon McIntyre, landlord of The Metropolitan

World Snooker Championship Season 2007-2008 has already caught the eye with a high profile ad campaign featuring snooker legend Steve Davis (who also features in the game, as does John Virgo on commentary duties), including a hilarious viral video that features the notoriously deadpan Davis relaxing on the sofa over a frame or two of World Championship Snooker. (The video can be seen at http://www.youtube.com/watch?v=yIGBle4bGrI)

Since its 1980s heyday as the UK’s most popular televised sport, Snooker has been a popular sporting genre for video games, yet has historically been restricted by how the player controls each shot. Home console joypads and computer mice have never quite achieved the level of interaction and accuracy promised by Nintendo's immensely popular DS handheld format with its dual touch screen and stylus.

Game Features:

· Choose one of best professional Snooker players, each with his own unique abilities based on real personal abilities

· Unlockable professional players to challenge even the most skilled snooker fan

· 9 official licensed Championship Events of a Snooker season, for example the Welsh Open, Grand Prix, UK Championship, Masters, China Open, World Championship and all the others

· A unique atmosphere through the novel commentary system 'Shot Watching' hosted by John Virgo

· Change between two distinct modes 'Challenge' and 'Championship' for mini games or a complete Snooker season

· The duel screen format of DS, it can display both the full 3D view of the action on one screen and a top down perspective on the other screen

Screenshots, artwork and Steve Davis publicity photos available for download at http://download.indigopearl.com/WCS.zip

For further information, please contact:

Stefano Petrullo s.petrullo@kochmedia.com

Head of PR

Tel: 0870 027 6502

Stephanie Baker s.baker@kochmedia.com

Pr Executive

Tel: 0870 027 6505

Dean Driscoll dean@indigopearl.com

Lifestyle PR, Indigo Pearl

Tel: 0208 964 4545

About KOCH MEDIA

Founded by Franz Koch and Klemens Kundratitz in1994, Koch Media is a leading production and marketing company for digital entertainment products in Europe. The company focuses on publishing and licensing software products, games and films on DVD. Koch Media's sales, marketing and distribution activities cover the whole of Europe, and the company has achieved strategic cooperation agreements with numerous software and games manufacturers: G-Data, JoWooD, Lexware, Pinnacle, Square-Enix, Sunflowers, Ulead, etc. While Koch Media's head office is situated in Planegg, near Munich, the company also maintains further branches in Germany, England, France, Austria, Switzerland and Italy.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.