Bright AI Announces "Are You Smarter Than A 10 Year Old?" Web Game

For Immediate Release:

Brighton, UK October 27th 2007. Interactive software developer Bright AI today announced the creation of“Are You Smarter Than A 10 Year Old?” interactive PC web game accessible on the Sky One website. This comes just a few months after the successful deployment of the Sky web game,“Carol Vorderman’s Mind Aerobics”, also developed by Bright AI ( www.sky.com/carol).

Designed to test your knowledge of various school subjects, including French, English, Maths, Science and History, ranging from the ages of 6 to 10 year olds, the game will give you the perfect opportunity to prove you are smarter than a ten year old! The interactive game is versatile enough to cater for a complete spectrum of players regardless of background, age or trivia game experience and is great to play with the family.

Using the internet as its medium, the“Are You Smarter Than A 10 Year Old?” PC game, launched in October on the Sky One website. It complements the start of Sky One’s brand new television show“Are You Smarter Than A 10 Year Old?” hosted by Noel Edmonds. The Web game recreates a faithful interpretation of the show where it is expected to have a far-reaching effect for many viewers requiring just an internet connection to have a go themselves.

The fun and addictive nature of the game is enhanced by the ability to record your score on the Leaderboard, allowing you to compare your performances with your friends. This has proved enormously popular; evident by almost 12,000 signed up users and 230,000 game plays in the 1st month alone. Bonus medals are awarded to top performers for an added incentive.

David Lane, Managing Director of Bright AI says,“We are absolutely delighted at being involved with the“Are You Smarter?” game, the straight forward and fun nature of the game, coupled with the TV show appeal, encourages even the non-gamers among us to have a go, enjoy, learn and improve their score. The web game is ideal for all the family and friends, and is so accessible; anyone with a PC and internet can play and get started straight away.”

Rob Darvill, Games Development Manager at Sky, agrees“With versions for PC and Sky television,“Are You Smarter Than A 10 Year old?” offers a way for everyone to keep their mind stimulated and active. It also gives viewers of the show the chance to show off their knowledge and see how successful they are.”

“Are You Smarter Than A 10 Year Old?” is available on Sky One’s website from October 2007 Visit: www.skyoneonline.co.uk/areyousmarter

About“Are You Smarter Than A 10 Year Old?”

PC/Online - simply go to www.skyoneonline.co.uk/areyousmarter

Free to play, users must register their email address and name for the Leaderboard

“Are You Smarter Than A 10 Year Old?” is a registered trademark of BSkyB Ltd.

About Bright AI

Bright Artificial Intelligence Ltd is a development company that offers complete software solutions for PC, web and business applications, as well as high quality software content for interactive television and mobile, recognising the growth in recent years of these mediums.

Notable development campaigns include Football Manager Mobile for English Premier League Clubs Tottenham Hotspur, Everton FC and business web solutions for British Telecom Plc, and the BBC.

Web: www.brightai.net Email: info@brightai.net Tel: +44 (0)20 8144 2558

About Sky

Sky is the UK’s leading entertainment company and operates the most comprehensive multi-channel, multi-platform television service in the UK and Ireland. Around 21 million viewers in 8.4 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the UK and Ireland's first and most popular digital television service.

Sky is committed to offering customers an unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today’s viewers.

ENDS


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