BRING BLIZZCON TO YOU WITH THE BLIZZCON 2013 VIRTUAL TICKET

Order NOW at www.blizzcon.com

PARIS, France—September 12, 2013— BlizzCon ® 2013 is just two months away—and while tickets to attend the show sold out in seconds, you can still get a virtual front-row seat at Blizzard Entertainment’s epic gaming convention with the BlizzCon Virtual Ticket, now available to order at www.blizzcon.com.

The BlizzCon Virtual Ticket provides comprehensive live online HD English-language coverage of Blizzard’s Warcraft ®, StarCraft ®, and Diablo ® community celebration, taking place November 8 and 9 at the Anaheim Convention Center. Available for $39.99 USD, the Virtual Ticket grants viewers access to both days of the show with two exclusive channels featuring unmatched BlizzCon content, including:

-          Developer Panels: Get the latest news and behind-the-scenes insight into your favorite Blizzard games—straight from the people who make them.

-          Exclusive Interviews: Dig deeper into the Warcraft, StarCraft, and Diablo universes through exclusive interviews with Blizzard developers.

-          Community Contests: Witness the spectacle of the legendary BlizzCon Costume Contest and the new-for-2013 Talent Contest, both hosted by comedian and BlizzCon veteran Jay Mohr.

-          Closing Ceremony: Be a part of the closing festivities on Saturday night, capping off two full days of Blizzard gaming and eSports action (more details to be announced later).

-          On-Demand Replays: Rewatch epic moments with the Virtual Ticket’s DVR functionality, and catch content you might have missed for up to two weeks after the show’s over.

Bonus Loot! Anyone who orders a Virtual Ticket will also receive this year’s BlizzCon-exclusive in-game goodies for World of Warcraft ®, StarCraft II, Diablo III, and Hearthstone™: Heroes of Warcraft™ (details coming soon). The Virtual Ticket also grants access to an exclusive, limited-time online pre-BlizzCon merchandise sale featuring a selection of commemorative items that will be available for purchase at the show. This special pre-BlizzCon sale is scheduled to take place over a 5-day period in the weeks leading up to the show, and will be followed by a public sale offering a more limited selection of items. More details will be announced at www.blizzcon.com in the weeks ahead.

Free eSports Streams! Even if you don’t purchase a Virtual Ticket, you’ll still be able to catch plenty of BlizzCon action online. Coverage of the BlizzCon opening ceremony and this year’s BlizzCon eSports tournaments—including the StarCraft II World Championship Series Global Finals and the World of Warcraft Arena Global Invitational—will be streamed for free in HD at www.blizzcon.com and the official WCS website ( www.starcraft2.com/wcs).

BlizzCon 2013 would not be possible without the passion and enthusiasm of Blizzard Entertainment gamers around the world and the generosity of the event’s partners—Intel, NVIDIA, Sony Computer Entertainment, DIRECTV, SteelSeries, GIGABYTE, Rosewill, and EVGA—who provide demo-station hardware, peripherals, and more, and whose support helps make the broadcast possible.

More information on the BlizzCon 2013 Virtual Ticket can be found at www.blizzcon.com/virtual-ticket/. Further updates on BlizzCon 2013 will be available at www.blizzcon.com as the show draws nearer.

With multiple games in development, Blizzard Entertainment has numerous positions currently available—visit http://jobs.blizzard.com for more information and to learn how to apply.

While supplies last. All orders placed in the online pre-BlizzCon merchandise sale will be shipped from the United States; international shipping rates may apply.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft ® and the Warcraft ®, StarCraft ®, and Diablo ® franchises, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games * and multiple Game of the Year awards. The company's online-gaming service, Battle.net ®, is one of the largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future, including statements about BlizzCon and the BlizzCon Virtual Ticket , are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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