burda:ic Announces the Launch of the Highly-Anticipated Pet System for Maritime MMORPG Florensia

MUNICH - October 12, 2010

burda:ic, a leading publisher of online games worldwide, today announced the arrival of the much-anticipated Pet System for maritime fantasy MMORPG Florensia. No matter where their travels take them amongst the islands of the Hoomanil Ocean, players will never have to adventure alone again!

In this first of many planned updates, two furry companions that specialize in looting - Hwanggu and Patrasche– have been added. Both of them will automatically pick up enemy loot drops and return them to a character’s inventory, allowing players to focus on taking out the next enemy while their pets collect the goods. Future pets will be able to help out with a variety of other tasks, including direct support in battle, and some will even have their own health, mana points for skills, and levels.

To obtain one of these four-legged companions, players simply need to visit the Florensia Item Shop and purchase a Spirit Pendant. These pendants can be equipped just like any other item, and they give players the option to summon their new partner whenever they’d like.

To view the Florensia Pet System trailer, head to: http://www.youtube.com/watch?v=2TcySOrwJTs

For more information about the Pet System and Florensia’s adventure-filled world, visit http://www.florensia-online.com

About Florensia

Florensia is a free-to-play, maritime MMORPG that blends vibrant, colorful graphics with classically accessible gameplay. Choosing one of four starting classes, from the sword-wielding Mercenary to the spell casting Noble, players will do battle with a huge variety of weapons and magical abilities as they explore expansive, underground dungeons and sail uncharted seas. Players from every corner of the globe have already signed up and headed out in search of adventure, and there has never a better time to join them in the wild and wonderful world of Florensia.

About burda:ic&alaplaya

burda:ic GmbH is a leading free-to-play PC online games publisher headquartered in Munich, Germany. burda:ic markets and distributes massively multiplayer online games (MMOG) such as Avalon Heroes, S4League, and LOCO– Land of Chaos Online. Its innovative alaplaya Gaming platform has continued to grow rapidly since its launch in summer 2007, with an anticipated 10 million registered users by end of 2010. More information about burda:ic is available at www.burda-ic.com.

Ryan Morgan, TriplePoint for burda:ic

415-955-8500

ryan@triplepointpr.com


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