Tuesday, 13th March, 2012 – Newcastle, UK - Eutechnyx, one of the world’s leading independent game developers, was visited by The Right Honourable Vince Cable MP last Friday, 9 th March. The business secretary took time to meet with staff and discuss how the development of the company’s free-to-play online racing game and car community, Auto Club Revolution, is helping to generate jobs and create opportunities within the North East.
Dr Cable took some time out of a busy schedule of meetings to personally witness how the development of the game is coming along, and to discuss how the Regional Growth Fund has helped Eutechnyx create jobs within its development, marketing and publishing arms that will see Auto Club Revolution released to a worldwide audience later in 2012. As well as a guided tour, in which he met members of the development team who had joined the company through Eutechnyx’ Level Up graduate programme, Dr Cable was able to observe the results of the company’s close collaboration with over 50 of the world’s leading car makers, when he experienced the extremely rare car, the BMW 1 Series M Coupe, before comparing the experience with an identical car in the Auto Club Revolution game world.
Business Secretary Vince Cable said “Eutechnyx is an exciting company that is at the cutting edge of video game technology, and have worked closely with the motor industry to develop their new game. The firm has received a conditional offer of support from the Regional Growth Fund which they've been able to use to press ahead with the development of their project, and importantly, create new jobs which will help kick start the local economy. Innovative and creative projects such as this, is exactly the type of bids I want the Regional Growth Fund to be supporting.”
Darren Jobling, Eutechnyx COO, commented “Having Dr Cable visit the Newcastle HQ, and see Auto Club Revolution in action, allowed us to highlight how Eutechnyx is pioneering a new wave of innovation in the worldwide digital economy.” He continued, “Products like Auto Club Revolution will be essential to the future success of the UK and the Government’s Regional Growth Fund support acknowledges that potential.”
Eutechnyx has been steadily ramping up staffing in the new publishing arm, with the appointment of 26 new team members over the last nine weeks. They are currently recruiting senior and team roles in development, marketing, customer service, player acquisition, brand management, localisation, fraud and payment management, community and social media management, as well as roles in creative services. More information can be found at: www . eutechnyx . com
For more information on this story, and to arrange interviews with key Auto Club Revolution management, please contact:
M: +44(0)7973 614302
T: +44(0)207 24026545
Or follow the company and its products on Twitter: @Eutechnyx / @NASCARTheGame / @AutoClubRev / @AbsSupercars
For more information about Auto Club Revolution see:
NOTES TO EDITORS
About Auto Club Revolution
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a best in class racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online. The game’s front end is web-based, creating a powerful and flexible social platform for communities of car enthusiasts and racing fans to interact with each other and their favourite motoring brands. The racing experience itself is delivered via a downloaded application (client), built on the world class Eutechnyx-owned racing engine. This combination of web and app empowers the player to manage their game, garage and network of friends on the web from anywhere, while the downloadable element provides the premium quality race experience that separates Auto Club Revolution from all other games in the sector.
Auto Club Revolution is designed, developed and published by Eutechnyx.
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu (China) and Charlotte (USA) and a publishing office in London (UK). For more information, please visit press . eutechnyx . com.
Auto Club Revolution and Eutechnyx are registered trademarks of Eutechnyx Limited. All rights reserved.