C2 Vision and Sanrio Digital join forces to bring Hello Kitty Online to Thailand

Bangkok, Thailand– 14 October, 2009: C2 Vision Co., Ltd, a leading PC game distributor and developer in Thailand, announced today that it is partnering with Sanrio Digital to offer Hello Kitty Online in Thailand. Hello Kitty Online is the highly anticipated massively multiplayer online role-playing game (MMORPG) of the Sanrio universe, expected to begin beta testing in Thailand in the first half of 2010.

As the official MMORPG of the Sanrio franchise, Hello Kitty Online features hundreds of lovable characters including Hello Kitty, Cinnamonroll, Badtz Maru, My Melody, and many others. The game is an original mix of innovative MMO game play and social networking, and is expected to perform well in the growing Thai online game market.

“Sanrio Digital is extremely pleased to have C2 Vision as Thai partner,” said Yat Siu, Chief Executive Officer of Sanrio Digital.“Together, our companies will bring Hello Kitty Online to Thailand, a gamer-rich market where the Hello Kitty brand is highly popular.”

Mr. Soontorn, Managing Director of C2 Vision, commented:“We are honored to partner with Sanrio Digital to introduce Hello Kitty Online to Thai gamers. As one of the world’s most recognizable brands, Hello Kitty and other Sanrio characters have a strong following in this country. Hello Kitty Online is an original and unique MMORPG that presents gamers here with a completely new choice in online entertainment.”

Mr. Nantawut, Marketing Manager of C2 Vision, added:“Hello Kitty Online is an MMORPG for people of all ages, with fun activities like farming, home building/decorating, and pet-keeping. It also has integrated social media elements like blogs, email, and video sharing to allow players to socialize beyond anything yet seen in online games.”

About C2 Vision

Headquartered in Bangkok, C2 Vision was founded in 2003 and is a leading PC game distributor, publisher and developer in Thailand. With the success in the offline game market, C2 Vision expands its business to online games market by introducing Hello Kitty Online as the first online game of the company. For more information, please visit www.c2vision.com.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanriowave Co., Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Cinnamonroll, Badtz Maru, My Melody and others. Sanrio Digital is the developer and global publisher of Hello Kitty Online. For more information, please visit www.sanriodigital.com.

Contacts:

C2 Vision

Ms. Sasithorn Chaiya

Public Relations Executive

E-mail: Sasithorn@c2vision.com

Tel: +66 2654-6390-3 ext.43

Sanrio Digital

Tel: +852 2540-2237

E-mail: press@sanriodigital.com


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