CABELA’S ADVENTURE CAMP – SUMMER CAMP MEETS THE ULTIMATE THEME PARK EXPERIENCE IN THIS EXCITING GAME FOR THE GREAT O

Minneapolis, MN – September 12, 2011 – Cabela’s Adventure Camp is a thrilling motion-based game that delivers engaging, easy to learn gameplay with summer camp activities for everyone! You’ll feel the warmth of the summer sun and excitement in the air as you compete in many exciting camp related mini-games from biking to water sports. Cabela’s Adventure Camp is a captivating, wild ride that’s perfect for the whole family, young and old! This new title in the Cabela’s franchise will arrive this holiday season on November 1.

“We are thrilled to bring the fun and enjoyment of the outdoors to living rooms around the country as parents share the love of these traditionally outdoor activities with their kid,” said David Oxford, Executive Vice President of Activision Publishing. “We are excited to offer a family bonding experience in this motion-oriented, active participation, social gathering title!”

The game includes fast paced, exciting outdoor activities that send you straight to summer camp, even in the middle of winter! Players will lose themselves and forget they aren’t outdoors as they compete in summer time activities such: Thrill Hill Biking, Wild River Kayaking, Full Throttle Wave Riding and more. Interactive Griefing allows idle players to grief others by knocking down trees and rocks creating in game obstacles that will add hilarious shenanigans to the mix. The brisk gameplay and fantastic variety keep everyone animated, excited and having fun!

Uniquely engineered for each individual system using innovative motion-based gameplay mechanics, Cabela’s Adventure Camp is a blast on any system you decide to play on, be it Kinect™ for Xbox 360®, PlayStation®Move for the PlayStation®3 computer entertainment system or Wii™ from Nintendo. The controls are simple and easy to learn, even for the youngest of gamers. From children to grandparents, everyone will enjoy the summertime fun.

Cabela’s Adventure Camp will be available on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™ from Nintendo on November 1, 2011. This game is rated E for Everyone by the ESRB. For more information, please follow on Twitter and Facebook - @ActivisionHunts – Facebook.com/ActivisionHunts

Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise.  Since the Company’s founding in 1961, Cabela’s? has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter?.  Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.  Cabela’s also issues the Cabela’s CLUB? Visa credit card, which serves as its primary customer loyalty rewards program.  Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. ;

Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.

For Information, Contact:

Aaron Palacios

Sandbox Strategies

415-673-3455

aaron@sandboxstrat.com  


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