Call of Duty(R) 4: Modern Warfare(TM) Now Available

SANTA MONICA, Calif., Nov 06, 2007  -- Starting today gamers can enlist in Activision, Inc.'s (Nasdaq:ATVI) Call of Duty ® 4: Modern Warfare TM , a gripping modern-day action-thriller that deploys them into heart-stopping battles across the world's most treacherous hotspots. Developed by Infinity Ward, the game is now available at retail outlets nationwide and delivers unprecedented high-definition graphics, piercing 5.1 surround sound and a dynamic community-oriented multiplayer experience.

"We've set out to create the most intense, visceral experience in Call of Duty 4," said Infinity Ward Studio Head Grant Collier. "From the beginning, our team has been focused on pulling players into an unfolding, well-paced and relentless action experience that includes: fast-roping from attack helicopters in the dead of night; utilizing a camouflage Ghillie suit as you inch behind enemy lines; or being immersed in fun, competitive action in multiplayer that enables gamers to create classes, unlock new abilities and taunt opponents as they level up."

Featuring atense storyline, filled with plot twists, the title thrusts players into battle like never before. With amazing special effects, including rim-lighting, depth of field, texture streaming and character self-shadowing, players are enlisted into one of the most photo-realistic gaming experiences imaginable. Famed composer Harry Gregson-Williams, whose credits include Enemy of the State, Man on Fire and Spy Game, directed a soundtrack featuring an original score by Stephen Barton that draws gamers harder and deeper into the epic experience.

The community-oriented Call of Duty 4 multiplayer gameplay features a robust leveling system, a variety of unlockable perks, hot-join and matchmaking, as well as create a class and party capabilities to ensure that players of all skill levels can join in the fun for up to 18-players on Xbox 360 or PLAYSTATION ® 3 computer entertainment system and 32-players on Windows PC. Additionally over 100 challenges and a host of new game environments and modes deliver unlimited possibilities. Infinity Ward has also included Kill-Cam, a fan favorite feature that they created in Call of Duty 2 which allows for spectator instant replays.

Call of Duty 4: Modern Warfare is rated "M" (Mature) by the ESRB for Intense Violence, Strong Language, Blood and Gore and is available now on Xbox 360 TM and PLAYSTATION ® 3 computer entertainment system for a suggested retail price of $59.99; the Windows ® PC version for $49.99. Also available for Nintendo DS TM , developed by n-Space, the title is rated "T" (Teen) for Blood and Violence and carries a suggested retail price of $29.99.

Gamers have the option to enhance the experience with a Limited Collector's Edition for the Xbox 360 and Windows PC. Each Collector's Edition includes a special hardcover book featuring never-before-seen imagery and artwork. The Xbox 360 version carries a suggested retail price of $69.99 and also features a bonus DVD exploring the British S.A.S. behind-the-scenes footage from developer, Infinity Ward. The Windows PC edition has a suggested retail price of $59.99 and includes a digital copy of the BradyGAMES Official Strategy Guide.

BradyGames' Call of Duty 4: Modern Warfare Official Strategy Guide is available at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

Call of Duty 4: Modern Warfare press kit assets are available for download at http://pressroom.activision.com. Players anxious to answer the call can visit www.charlieoscardelta.com for more information and updates.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located atwww.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes," "may," "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision;the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

© 2007 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks and Modern Warfare is a trademark of Activision Publishing, Inc. All rights reserved. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox 360, Xbox LIVE, and Windows are either registered trademarks or trademarks of Microsoft Corporation. Nintendo and Nintendo DS are trademarks of Nintendo. The ratings icon is a registered trademark of the Entertainment Software Association. All other trademarks and trade names are the properties of their respective owners.

SOURCE: Activision, Inc.

Activision, Inc.

Kathy Bricaud, Senior Publicist, Activision Games

310-255-2764

kbricaud@activision.com


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