SANTA MONICA, Calif., Oct 05, 2010 -- In what could become the definitive 3D game experience, Treyarch's Call of Duty ® : Black Ops will also be playable in stereoscopic 3D when the game launches at retail outlets worldwide on November 9th. Activision Publishing, Inc. (Nasdaq: ATVI) today revealed that the game will be compatible with 3D-ready HDTVs and 3D PCs utilizing state-of-the-art active shutter 3D glasses, delivering true depth of field and an unprecedented level of immersion that is perfectly suited for the Call of Duty action experience. Call of Duty: Black Ops will be playable in both 3D and non-3D on the Xbox 360 ® video game and entertainment system from Microsoft, PlayStation ® 3 computer entertainment system and Windows ® PC.
"Development of stereoscopic 3D began as an R&D project, but once we saw what the technology brought to the Call of Duty experience, what a great fit and how immersive it was, we knew that we had to develop it for Black Ops. Aiming down the sights of your weapons, flying in helicopters, rappelling down mountains, and moving through highly detailed environments are just some of the awesome experiences you will have in 3D with Black Ops," says Mark Lamia, Studio Head of Treyarch.
" Call of Duty: Black Ops is already the most anticipated entertainment launch of the year, and the addition of a fully playable 3D version will truly take gaming to the next level," said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. "Through our footprint of nearly 1100 retail locations across the country and online, as well as our wide selection of 3D-enabled products, Best Buy is uniquely positioned to bring this exciting experience to life for consumers. We're thrilled to partner with Activision to support this great new chapter in home entertainment."
Added Lamia, "we made sure the experience is seamless for gamers to use with a simple menu option to enable stereoscopic 3D or disable it at any time whether playing in the single player campaign, multiplayer or Zombies."
Call of Duty: Black Ops for Windows PC is NVIDIA ® 3D Vision ® -Ready and supports stereoscopic 3D gaming using 3D Vision active-shutter glasses and NVIDIA GeForce GPUs. For more information, go to www.nvidia.com/get3D.
For Xbox 360 and PlayStation 3 system consoles, 3D features require a compatible 3D-ready HD TV. See www.callofduty.com/3d for more information.
Rated "M" (Mature - Blood, Drug Reference, Intense Violence and Language) by the ESRB, Call of Duty: Black Ops will be released worldwide on November 9th for the Xbox 360 ® video game and entertainment system from Microsoft, PlayStation ® 3 computer entertainment system, Nintendo Wii TM and Windows PC. Pre-orders for the title are currently available. For additional Call of Duty updates, visit www.callofduty.com/blackops and also via Twitter @JD_2020.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.
Xbox 360 and Windows are either registered trademarks or trademarks of the Microsoft Corporation. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo.