For immediate release
London, UK– Tuesday 11, March 2009– Activision Publishing, Inc. (Nasdaq: ATVI) announced today that the blockbuster Call of Duty® 4: Modern Warfare took home three BAFTA Awards at last night’s annual ceremony, recognising the game’s developer, Infinity Ward for Best Gameplay, Story&Character, as well as the highly-coveted People’s Choice Award.
“We’d like to thank everyone that cast a vote for Call of Duty 4: Modern Warfare,” said Infinity Ward’s CEO, Vince Zampella.“We set out to make Modern Warfare the most intense, visceral title we’ve ever created and winning such prestigious awards is truly an honour.”
The number one first-person action game of all time with life-to-date sales of more than 12 million units, Call of Duty 4: Modern Warfare has a PEGI rating of 16+ for containing bad language and depictions of violence, and a BBFC rating of 15.
For information and updates on Call of Duty 4: Modern Warfare, players can visit: www.callofduty.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.
The British Academy of Film and Television Arts is the UK's leading organisation dedicated to the recognition and promotion of excellence in the fields of the moving image.
About the judging process:
Games were entered by developers and publishers into all the categories listed in this release and were initially voted on by BAFTA games members and approximately 200 additional industry experts via a secure website. The titles garnering the most votes went through to the category-specific juries who received the games approximately six weeks prior to making their nominations. Each juror signed confidentiality papers and cast their votes in writing. The results in each category are not known until the envelope is opened on the night.
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©2009 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.
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