CALL OF DUTY®: BLACK OPS ESCALATION ANNOUNCES ALL- STAR CAST FOR‘CALL OF THE DEAD’

FOR IMMEDIATE RELEASE                                                                                      

London, UK– 26 th April, 2011– Activision Publishing, Inc. (Nasdaq: ATVI) and Treyarch revealed today that famed horror and action stars Robert Englund, Sarah Michelle Gellar, Michael Rooker and Danny Trejo have joined the cast of Call of Duty®: Black Ops Escalation’s zombie level, Call of the Dead.  The Call of the Dead zombie level and four all new multiplayer maps make up the second content pack, Escalation, for the record-setting game Call of Duty: Black Ops, launching first on Xbox LIVE ® on May 3 rd.  Dedicated to creating a Zombie experience like never before, the Call of the Dead storyline is inspired by none other than legendary horror writer and director, George A. Romero, who also stars as himself in the new level.

“Our latest zombie creation, Call of the Dead, is unreal!” says Mark Lamia, Studio Head of Treyarch.“We set out to create an exciting new zombie experience for fans of the genre that takes Zombies to an insane new level .

“This is Treyarch's tribute to the legendary George Romero, who truly defined the zombie genre and whose incredible work has been such an inspiration to our team," says Dave Anthony, Call of Duty: Black Ops Director.  “It was an absolute honour to work with such an amazing and talented cast whose passion and energy brought their characters instantly to life.  Fans are going to love this.”

In addition to George A. Romero, whose credits include Night of the Living Dead, Dawn of the Dead and Land of the Dead, he is joined by  Sarah Michelle Gellar, whose credits include the hit TV series, Buffy the Vampire Slayer and Cruel Intentions; Robert England, best known for originating the role of Freddy Krueger in the successful Nightmare on Elm Street franchise; Michael Rooker, most recently acclaimed for his work on AMC’s horror drama The Walking Dead; and Danny Trejo, who starred in 2010’s action-thriller Machete.

Developed by Treyarch and published by Activision Publishing, Inc. (NASDAQ: ATVI), Call of Duty: Black Ops is rated 18 by BBFC.  Call of Duty: Black Ops Escalation content pack will launch first on Xbox LIVE on 3 rd May.

For additional Call of Duty updates, visit www.callofduty.com/blackops and also via Twitter @Treyarch.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

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