CALLING ALL POKÉMON TRAINERS | THE 2011 POKÉMON VIDEO GAME CHAMPIONSHIP SERIES ARE COMING SOON TO CITIES ACROSS EU

London, United KingdomApril 18 th, 2011– On the heels of the record-breaking and critically acclaimed release of PokémonBlack Version and Pokémon White Version video games for systems in the Nintendo DS™ family, The Pokémon Company International today announced additional details about the highly anticipated 2011 Pokémon™ Video Game Championship Series featuring the blockbuster new titles. Pokémon Trainers will descend on Pokémon Video Game Championship Series’ locations across Europe from June 4 th and the United States from May 14 th to battle in intense head-to-head competition with one goal in mind—securing a place to at the 2011 Pokémon World Championships August 12 th–14 th in San Diego, California.

The 2011 Pokémon Video Game National Championships kicks off in Europe on June 4 in Birmingham, UK before heading to Italy for the first time ever, Spain, France and finally Germany. The top eight finalists in each division from each of the five European locations will earn guaranteed competitor slots at the 2011 Pokémon World Championships. In addition to invitations to the World Championships in San Diego, top finishers in Europe and in the U.S. will receive travel allowances, special medals and Pokémon prizes.

The 2011 Pokémon Video Game Championship Series kicks off in the U.S. on May 14 th in Seattle, Washington, before making five more stops in major cities across the country. At each location, the top 16 players from each division will earn invitations to compete at the 2011 Pokémon U.S. National Championships July 8 th-10 th in Indianapolis, Indiana. Players at the National Championships will battle to secure a top eight finish over the weekend, and in return, receive a guaranteed competitor slot at the 2011 Pokémon World Championships.

“We’re looking forward to a fun, competitive Pokémon Video Game Championships Series this year,” said J.C. Smith, director of Consumer Marketing for The Pokémon Company International.“The excitement generated from the recent launch of the Pokémon Black Version and Pokémon White Version video games will make for a memorable and intriguing tournament season.”

For Europe, 2011 brings an increase in the overall number of competitor slots, along with a new age division and revised age brackets. The divisions now separate into three age categories: Junior (players born in 2000 or later), Senior (players born in 1996, 1997, 1998, or 1999), and Masters (players born in 1995 or earlier). Competitor slots have been increased this year to 256 for the Junior division, 256 for the Senior division, and 512 for the Masters division. All are based on a first come, first served basis. Players competing in Europe will need to play the European versions of Pokémon Black Version or Pokémon White Version video games, and can only use Pokémon from the Unova Pokédex to battle (from No. 001–148, and No.151).

2011 Pokémon Video Game National Championships: European Dates and Locations:

June 4 th, Birmingham, United Kingdom— National Exhibition Centre, Hall 8

June 11 th, Rome, Italy— Fiera Roma, Hall 12, Ingresso Nord

June 18 th, Madrid, Spain— IFEMA, Hall 1, Feria de Madrid

June 25 th, Paris, France— Espace Grande Arche, Parvis de La Défense

July 2 nd , Cologne, Germany— EXPO XXI Köln GmbH, Gladbacher Wall 5

At all European National locations, Junior and Senior Division lines open at 8:00 a.m. and close at 8:30 a.m. The Masters Division line opens at 12:30 p.m. and closes at 1:00 p.m .

2011 Pokémon Video Game Championship Series: U.S. Dates and Locations:

May 14 th, Seattle, WA— Washington State Convention Center, Hall 4B

May 21 st, San Jose, CA— San Jose Convention Center, Exhibit Hall 2

May 28 th, Dallas, TX— Arlington Convention Center, Grand Hall

June 4 th, Atlanta, GA— Gwinnett Center, Hall A and B

June 11 th, Washington, D.C.— Dulles Expo Center, South Hall

June 18 th, Newark, NJ— Meadowlands Exposition Center

2011 Pokémon World Championships:

August 12 th–14 th, San Diego, CA*— Hilton San Diego Bayfront

*Last Chance Qualifier for the 2011 Pokémon World Championships will be held August 12 th at the Hilton San Diego Bayfront.

For more information about the Pokémon Video Game Championship Series, including rules, tournament locations, dates and times, prizes, and more please visit: www.pokemon.co.uk/vgc

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.co.uk.)

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