CAPCOM® TO PUBLISH SOUR PATCH KIDS®-BASED WORLD GONE SOUR™ VIDEO GAME

SAN MATEO, Calif.November 30, 2011 — Capcom®, a leading worldwide developer and publisher of video games, today announced that it will publish World Gone Sour™ on Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®Network and PC. Based on the popular Sour Then Sweet® candy Sour Patch Kids®, the game will take players on a journey from the perspective of a lost piece of candy finding its way to its ultimate destination – the human stomach.

Sour Patch® is the #1 all sour candy brand in the U.S. but there is so much more to these iconic characters than just their sour exteriors and sweet interiors,” said Sebastian Genesio, Marketing Director for Sour Patch. “Bringing our ‘lost kids’ to life in video game form will add a new dimension to these lovable snacks. We feel this video game will resonate strongly with our core audience of teens and young adults.”

Sour Patch has brought its brand to life in a unique experience that only video games can deliver,” said Christian Svensson, Senior Vice President, Planning & Strategy, Capcom Entertainment, Inc. “Whether you’re a fan of Sour Patch Kids or fun and engaging gameplay, World Gone Sour has something for all gamers to enjoy.”

Gamers will take on the miniature role of a lost Sour Patch Kid in a stylized human-sized world, guiding the hero through the sticky floors of a movie theater, across the counter of a concession stand, and other unique and oversized environments.  Joining forces with fellow lost Sour Patch Kids, players will use a combination of jumps, twists and puzzle-solving to negotiate and overcome larger than life obstacles. Along the way, they will battle unusual candy enemies, escape from deranged humans, and face-off against bizarre creatures including one very angry wad of sticky chewing gum.

Players will be able to team up with one friend for local co-op play. The console version will include support for global leaderboards, as well as Microsoft Achievements or PlayStation® trophies. World Gone Sour will be available this winter for $4.99 on PC and this spring on PlayStation®Network for $4.99 and on Xbox LIVE Arcade for 400 Microsoft Points.

In addition, the game will feature the recently released “World Gone Sour (The Lost Kids)” track from Grammy award-winning hip-hop artist Method Man. The journey of the Sour Patch Kids will include additional star personality with cheeky narrations by actor Creed Bratton (“The Office”), who will provide snack-sized quips and tidbits throughout the game.

For more information on the World Gone Sour video game, please visit: press.capcom.com and http://www.capcom-unity.com. For more information about Sour Patch Kids, please visit www.sourpatch.com and follow them on Facebook.com/sourpatchkids.

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ABOUT SOUR PATCH KIDS

Sour Patch candies were launched in 1985 and have long been a favorite among people of all ages.  Sour Patch is known for its " Sour Then Sweet taste sensation," in which the sour coating gives a real sour hit in the mouth, but quickly turns sweet to offer a satisfying candy treat. Today,  Sour Patch is the #1 selling all sour candy brand in the U.S. marketplace[1]. The  Sour Patch family of soft and chewy candy products includes  Sour Patch KidsSour Patch Watermelon,  Sour Patch Kids Berries®, Sour Patch Extreme®,  and Sour Patch Xploderz®. To learn more about  Sour Patch Soft and Chewy Candy, visit www.sourpatch.com.

ABOUT KRAFT FOODS

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion.  Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually.  On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies:  a high-growth global snacks business and a high-margin North American grocery business.  The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

ABOUT CAPCOM

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices.  Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil ®, Street Fighter ®, Mega Man ® and Devil May Cry ®. Capcom maintains operations in the U.S., U.K., France, Germany, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan.  More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.

Capcom, the Capcom logo, Devil May Cry, Mega Man and Resident Evil are either registered trademarks or trademarks of Capcom Co., Ltd.  Street Fighter is a registered trademark of Capcom U.S.A., Inc.  "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other marks are the property of their respective owners. SOUR PATCH, WORLD GONE SOUR and all related marks are trademarks of Kraft Foods


[1]SymphonyIRI InfoScan database for Non-Chocolate Candy Everyday Category Total US Dollar Sales, FDMxC, 52 Weeks Ending 8/21/2011 

 


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