SAN MATEO, Calif.– April 1, 2010– Capcom®, a leading worldwide developer and publisher of video games, announced it plans for an exciting new campaign called“Kill Big for Charity” that ties into the new Lost Planet® 2 multiplayer demo. Kicking off this week as early subscribers begin to download the demo, the robust charity and community program will include a donation to Music for Relief for each demo downloaded via Xbox LIVE® online entertainment network or PlayStation®Network, a celebrity/charity tournament at the launch party and a community contest brought to you by Capcom Unity which will award the biggest Lost Planet 2 fans with spots in the celebrity tournament.
To launch the program, Capcom will create a charity fund of $20,000 as a donation for the first one million Lost Planet 2 multiplayer demos downloaded on the Xbox 360® video game and entertainment system from Microsoft and PlayStation® 3 computer entertainment system from March 31, when the early access program begins, through midnight PT May 5. If the demo surpasses the million mark across both platforms, an additional $5,000 will be donated when an extra 500,000 downloads is achieved. Please visit Lost Planet’s community site, www.lostplanetcommunity.com for early access codes. They will also be distributed by various blogs, gaming media sites, and Amazon.com.
To celebrate the May 11th release of Lost Planet 2, Capcom will throw a pre-launch party in Los Angeles on May 6th. Fans can get on the list for the party on a first-come basis by signing up at www.capcom-unity.com later this month. A Lost Planet 2 celebrity tournament will take place during the party (participants to be announced at a later date). The winning team will choose which Music for Relief cause will receive the grand total of the demo download fund, which can be up to $25,000.
Additionally, beginning April 1, community members will compete for a seat in the celebrity tournament and a trip to Los Angeles to attend the launch party by submitting their best tips and tricks for beating the new Lost Planet 2 multiplayer demo to Capcom Unity. The Capcom Unity team will choose the four lucky winners and shall post them on http://www.capcom-unity.com and www.lostplanet2game.com. For more details on the contest and the official rules, check out http://www.capcom-unity.com/snow_infernus/blog/2010/04/01/lost_planet_2_-_kill_big_for_charity
About Lost Planet 2:
The next installment in the popular action series, Lost Planet 2 will offer deeper insight into the world of E.D.N. III and the uncertain fate of mankind’s future. With four-player co-op action, teamwork is the key to victory as players can team up to battle giant Akrid and depend on each other to succeed and survive.
Deep levels of character customization allow players hundreds of different ways to customize their look to truly help them define their character on the battlefield both on and offline. Players will recognize beautiful and massive environments courtesy of Capcom’s advanced graphics engine, MT Framework™ 2.0, to bring the game to life with the next step in 3D fidelity and performance.
Lost Planet 2 will be available for Xbox 360 and PlayStation 3 system on May 11, 2010 and has been rated T for Teen by the ESRB.
For more information on Lost Planet 2 and the“Kill Big for Charity” program, please visit www.capcom.com.
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil®, Street Fighter®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., Germany, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom can be found on the company web site, www.capcom.com.
Lost Planet, MT Framework, Capcom, the Capcom logo, Resident Evil, Mega Man and Devil May Cry are either registered trademarks or trademarks of Capcom Co., Ltd. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.“PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other marks are the property of their respective owners.
ABOUT MUSIC FOR RELIEF
Founded by two-time Grammy winning/multi-platinum rock band Linkin Park, Music for Relief is a 501© (3) non-profit organization dedicated to providing aid to victims of natural disasters and the prevention of such disasters. Since its inception in 2005, Music for Relief has raised over $3.5 million for victims of multiple disasters across four continents including the 2004 tsunami in Southeast Asia, hurricanes Katrina and Rita, China’s Wenchuan earthquake, a cholera outbreak in Zimbabwe and the January 12, 2010 Haiti earthquake. Music for Relief also supports environmental programs to help in prevention and mitigation of future natural disasters such as the Send Dirt campaign for wetlands protection and restoration and the Million Tree Project in China’s Inner Mongolia Desert. MFR has organized a benefit concert featuring multi-platinum artists, sent musicians and volunteers to Southeast Asia and the U.S. Gulf Coast to help rebuild and donate supplies to people in need, and planted over 810,000 trees to help reduce global warming. For more information visit www.musicforrelief.org.