CAPCOM TO LAUNCH THE SMURFS™ SOCIAL GAME FOR THE IPHONE, IPAD AND IPOD TOUCH

LOS ANGELES, CA– October 28, 2010– In anticipation of next summer’s 3D live-action/animated family comedy The Smurfs, Capcom ® Mobile, a leading developer and publisher of video games, today announced that it will be releasing a social network game for the iPhone, iPad and iPod Touch based on the beloved classic franchise, the Smurfs TM . Dubbed Smurfs’ Village, the game tasks players with rebuilding the Smurfs’ village after it has been destroyed by Gargamel. Smurfs’ Village is the first in a series of entertainment projects based on the legendary blue creatures.

"Smurfs’ Village brings the fun and cooperative nature of social games to the charming world of the Smurfs for the first time,” said Midori Yuasa, President and COO, Capcom Interactive, Inc. "Every element in the village is full of detail, and players can take these building blocks, tap into their own creativity, and make something completely unique and wonderful to share with others.”

Based on the original cartoon and comic art, players begin the game under the guidance of Papa Smurf, with only a single mushroom house and a lone plowed plot of land. From there, things quickly progress, allowing players to build specialized houses, elaborate gardens with colorful crops, bridges to span running rivers, trodden paths, and more. Fan favorites like Papa Smurf, Smurfette, and Jokey Smurf will bring unique skills and perks to the village and users will be able to play mini games like Greedy Smurf’s Baking Game, Papa Smurf’s Potion Mixing Game, and Painter Smurf’s Painting Game and unlock additional bonuses. Players can also share the experience with their friends by linking their account to Facebook.

Smurfs’ Village is expected to be available on the Apple App Store in November with regular content updates to follow. The game will be free to download and play, but to expedite growing and construction times, players can opt to purchase Smurfberries as downloadable content. For more information, visit the Capcom official press site at www.press.capcom.com.

The Smurfs make their first 3D trip to the big screen in Columbia Pictures'/Sony Pictures Animations hybrid live-action and animated family comedy The Smurfs, set for release August 3, 2011. When the evil wizard Gargamel chases the tiny blue Smurfs out of their village, they tumble from their magical world and into ours– in fact, smack dab in the middle of Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down. The film is directed by Raja Gosnell. The producer is Jordan Kerner. The screenplay is by J. David Stem&David N. Weiss and Jay Scherick&David Ronn, from a story by J. David Stem&David N. Weiss, based on the characters and works of Peyo.

About the Smurfs

The story of the Smurfs - a property created by Peyo - started in 1958 with the creation of comic books which were later brought to both the big and small screen. Over the years, the little blue characters haven't just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced and leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!

About Capcom

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil TM , Street Fighter TM , Mega Man TM and Devil May Cry TM . Capcom maintains operations in the U.S., U.K., Germany, France, Tokyo, Korea and Hong Kong, with corporate headquarters located in Osaka, Japan. More information about Capcom can be found on the company website, www.capcom.com.

About Capcom Interactive, Inc.

Established in November of 2005 with the mandate of bringing Capcom’s celebrated IP to mobile platforms in North America and Europe, Capcom Interactive, Inc. (“CII”) maintains development and business offices in Los Angeles, London and Toronto. The company has published several mobile games based on Capcom’s celebrated intellectual property, including Resident Evil TM , Street Fighter TM and Mega Man TM . In addition, CII publishes several licensed properties including Who Wants To Be A Millionaire TM and Are You Smarter Than A 5TH Grader? TM in North America. For additional information on the company and its offerings, please visit www.capcommobile.com.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.

About Sony Pictures Animation

Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its most recent hit, the mouth-watering 3D comedy Cloudy with a Chance of Meatballs, and the 2007 Academy Award nominated and Annie Award-winning Surf's Up with a full slate of feature films including Hotel Transylvania and, in association with Columbia Pictures, the live-action/animation hybrid The Smurfs. Sony Pictures is also in production with Aardman Animations on their next two films, the CG animated Arthur Christmas and the stop-frame animation, The Pirates! Open Season 3, a sequel to Sony Pictures Animation’s first film Open Season, is now in production for Sony Pictures Home Entertainment. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

About Lafig Belgium S.A.

Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licenses worldwide.

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© Peyo– 2010– Licensed through Lafig Belgium– www.smurf.com. Capcom, Mega Man, Resident Evil and Devil May Cry are either registered trademarks or trademarks of Capcom Co., Ltd. and/or Capcom Interactive, Inc., in the U.S. or other countries. Street Fighter is a registered trademark of Capcom U.S.A., Inc. All other marks are the property of their respective holders.


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