January 16, 2012 - Christchurch, New Zealand – Leading Casual-social game development company CerebralFix has announced their purchase of AppStrip, a Facebook™ cross-promotional network for participating games.
Since August 2010, AppStrip has offered social game development studios the ability to advertise their products within other developers’ titles, enabling smaller companies to compete with their larger counterparts. By operating on a members-only, credit-for-clicks system, the cross-promotional platform has garnered solid player leads for its participants while also enabling independent game developers to remain competitive, independent of marketing budget constraints. AppStrip has been owned and operated by the value exchange mobile ad network company Tapjoy™ since November 2010.
CerebralFix, a company earning its name as an independent, social-casual game development studio, plans to add new features to AppStrip while maintaining its core value and functionality. While no specific improvements have been announced, the company has dedicated some of its most valued resources to AppStrip and the product’s enhancement. Furthermore, as a participant in the social gaming environment, CerebralFix understands the marketing challenges that developers face as well as the platform constraints they face.
“The acquisition of AppStrip is a major milestone in the continued growth of CerebralFix. AppStrip is a wonderful product and a well-respected brand in the Facebook gaming community,” said CerebralFix CEO Ben Dellaca. “We have plans to develop the product even further with exciting new features, and we want to let current customers know that we will continue to provide the same excellent service they have grown accustomed to receiving.”
About AppStrip
AppStrip is an exclusive network of game developers with a common goal - to build and grow their games. It's been proven that Facebook players play 3-5 games at a single time. With rising advertising costs on Facebook, AppStrip provides developers the ability to promote their game and acquire thousands of dedicated new players without raising their bottom line. The AppStrip network is completely free and you can have the strip up and running on your page in minutes, acquiring thousands of new players. For more information about appstrip, email contact@appstrip.com.
About Cerebralfix
CerebralFix, LLC, is an international game development studio bringing the cheeky Kiwi spirit from New Zealand into social mobile gaming. Find out more about us at CerebralFix.com.
For further information, please contact:
Christina Brady at Christina@cerebralfix.com
Facebook is a registered trademark of Facebook, Inc.: Tapjoy is a trademark of Tapjoy Inc.
