Championship Gaming Series, The First-Ever Worldwide Professional Gaming League, Debuts Tonight Live On DIRECTV's The 101

WHAT: History will be made tonight when the first worldwide professional video gaming league, Championship Gaming Series (CGS), kicks off live, sports-style TV coverage of its North American league season on DIRECTV's Original Entertainment Channel, The 101. The action will be carried in more than 16 million households, as the world’s top pro gamers do battle on live national television.

Tonight’s Matches:

7:00 p.m. PST New York 3D vs. Los Angeles Complexity

8:30 p.m. PST San Francisco Optx vs. Dallas Venom

The groundbreaking coverage will air two, 2-hour weekly shows on The 101 through July. Emmy Award-winning sports producer Mike Burks takes the helm of CGS television coverage, applying his expertise in sports to capture the thrilling atmosphere and non-stop action of CGS league events. CGS coverage will also feature behind the scenes and background segments on each of the six teams and several of the 60 players during league telecasts.

WHERE: Host: the101ondirectv.com

Username: thecgs

Password: gaming

WHEN: Tuesday, July 10, 7:00 a.m. PST/10:00 a.m. EST

ASSETS:

o Passionate head-to-head live gaming action in an enormous gaming arena

o Sound bites from players and General Managers

o Team logos and league standings

o Interviews with executives and players available by request, including:

CGS Commissioner Andy Reif, former Chief Operating Officer of the AVP Pro Beach Volleyball Tour

Johnathan "Fatal1ty" Wendel, the world’s most famous PC gamer, a 12-time World Champion and the league’s exclusive play-by-play commentator

BACKGROUND INFO

Six teams comprise North America (CGS Region 1): Carolina Core, Chicago Chimera, Dallas Venom, L.A. compLexity, New York 3D, San Francisco OptX. Each team competes in four events: Counter-Strike: Source– a team based action game - Dead or Alive 4– a martial arts fighter game - Project Gotham Racing 3– a car racing game and FIFA 07- the digital version of soccer.

Headquartered in Los Angeles, CGS features teams of the world's best gamers. The league will distribute entertainment content to more than 100 million households worldwide, including exclusively in North America on DIRECTV's The 101. CGS Founding Partners include Mountain Dew, Xbox 360, and IGN Entertainment. For more information, visit www.thecgs.com.

** Media outlets are permitted to use highlights from CGS events not to exceed three minutes during any 24-hour period

CONTACT

Christian Averill Caley Cronin

Fleishman-Hillard DIRECTV

christian.averill@fleishman Cacronin@directv.com

917-679-8818 646-467-2409

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