Changing Landscape for Location of Gameplay in China Shows Decreased Use of I-cafés and Increased Use of Mobile Devices for Gaming

SAN JOSE, Calif. – October 9, 2012 – Niko Partners, the leader in Asian Games Market Intelligence™, today announced the availability of a new report called Location of Gameplay and Gaming Hardware Report 2012 with analysis of China’s primary gaming hardware devices (Home PCs, Internet Cafes, Mobile Devices, Consoles). The report has expansive information about top PC configurations and leading hardware brands. Analysis includes where Chinese gamers spend their time gaming, and on what devices. There is a review of home PC hardware configurations as well as a detailed assessment of the components of more than 34,000 PCs in 300 Chinese Internet cafés. Companies who need to understand the configurations of I-café PCs and the reasons for a shift in usage from I-cafés to mobile devices or home PCs need to read this report.

Changes in the location of gameplay reflect wider set of browser-based games without heavy client downloads and mobile games that entertain gamers of all types as well as higher rates of home PC and broadband penetration at lower prices. The report’s analysis of the actual configurations of more than 34,000 I-café PCs and the home PCs and mobile devices of gamers helps shed light on the trends in hardware and usage in China.

Key takeaways from Niko’s Location of Gameplay and Gaming Hardware Report include:

• What PC brands are popular among home gamers

• What is the market share for CPU and GPU by brand and model in more than 34,000 I-café PCs

• What is the typical power and memory capacity for CPU an GPU in I-café PCs

• What do gamers look for in components, power, and more when buying or replacing home PCs

• What smart phones and feature phones are popular among gamers, and for what purposes

• What new technologies are springing up to satisfy a need for local multiplayer living room gaming

• When and where to gamers tend to play games on each platform

The 36-page report is available now at: or by contacting , for $3,500. Niko Partners has changed our annual Chinese games market research subscription format and in 2012 will publish 11 deliverables for subscribers, with five of those reports available for individual sale upon completion. In October, we will publish our Chinese Games Industry Regulations and Policy Report in collaboration with the Law Offices of Greg Pilarowski, a law firm that specializes in China’s interactive entertainment industry.

Contact us or visit for subscription information. You can also follow us on @nikochina  or subscribe to our free weekly newsletter analyzing important Asian games market news by emailing .


Niko Partners is the leader in Asian Games Market Intelligence™, specializing in the Chinese and Southeast Asian game markets. Founded in 2002 and celebrating its 10th anniversary in 2012, the firm conducts syndicated and custom research studies on Chinese gamers, Southeast Asian gamers, online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online operators, distribution and retail. Niko Partners also offers consulting services including focus groups, partnership selection, market opportunity analysis, custom surveys in cities throughout China and the Asia-Pacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia’s impressive markets.

The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the game industry in Southeast Asia and China.

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Lisa Cosmas Hanson

Managing Partner

Niko Partners



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