/* MIPro_-staging_Asentech_QA */

Chris Paul Named Cover Athlete for NBA® 2K8

FOR IMMEDIATE RELEASE

New York, NY– July 19, 2007– 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that Chris Paul, starting point guard for the New Orleans Hornets and one of the most exciting young stars in the NBA, has been named the cover athlete and official spokesman for NBA® 2K8.

“It’s a great honor to be a part of the best NBA video game title, let alone the guy on the cover,” said Chris Paul.“I’m a big time video gamer and it’s a dream come true to be on the cover and represent the next NBA 2K game, NBA 2K8.”

Chris Paul has made an immediate impact in the NBA. Following two All-American seasons at Wake Forest University, the Winston-Salem, NC native was the fourth overall selection by the New Orleans Hornets in the 2005 NBA Draft. During his rookie season, Paul led all rookies in points, assists, steals, and minutes en route to earning Rookie of the Year honors, receiving the most votes (124 of 125) since David Robinson in 1990. The only unanimous selection for the 2005-2006 NBA All-Rookie First Team, Paul continues to evolve as one of the most exciting players on the USA Basketball Senior National Team that represented the United States in the 2006 World Championship of Basketball, playing in all nine of the USA’s games, and averaging 7.0 points and 4.9 assists per game. The 2007-08 season looks bright for Paul as he will lead the Hornets’ return to New Orleans and continue to prepare for his expected participation on Team USA at the 2008 Olympics in Beijing, China.

“Our success with our NBA 2K series has been greatly due to our philosophy for innovation and our ability to introduce new and unique features every year,” said Greg Thomas, President of Visual Concepts, a 2K Sports studio.“There’s a lot of anticipation for NBA 2K8 and it was only natural to select Chris Paul, one of the most exciting rising NBA stars, to represent it.”

The NBA 2K series is the top rated* NBA simulation game series over the past three years and includes NBA 2K7, the best selling next generation NBA title. As the newest offering of this elite series, NBA 2K8 will elevate the game of basketball to new levels never experienced before for the next generation systems. NBA 2K8 will also continue to build and expand the groundbreaking Signature Style feature that will include hundreds of new shooting, passing, and dribbling animations.

NBA 2K8 will be available this fall for the Xbox 360™ video game and entertainment system from Microsoft and the PLAYSTATION®3 and PlayStation®2 computer entertainment systems. More new next generation features will be detailed in the near future.

For more information, log onto http://www.2ksports.com.

*According to GameRankings.com average scores of 2005-2007 NBA video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

“PlayStation”, "PLAYSTATION", and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately).

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc.© 2006 NBA Properties, Inc.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee’s investigation of the Company’s stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company’s Annual Report on Form 10-K for the fiscal year ended October 31, 2006, and in the Company’s Form 10-Q for the second quarter ended April 30, 2007 in the section entitled“Risk Factors.”

CONTACT:

Anthony Chau

2K Sports

(415) 507-7609

achau@2ksports.com

Jenny Chai

Access Communications for 2K Sports

(917) 522-3515

jchai@accesspr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.