Codemasters and NaturalMotion Announce Master morpheme Agreement

SAN FRANCISCO and OXFORD - October 6, 2009

NaturalMotion, the animation technology and game development studio behind the euphoria engine, today announced that Codemasters, the Warwickshire, England based videogame developer and publisher, has licensed its morpheme animation middleware in a far-reaching deal covering upcoming titles and future game development.

NaturalMotion’s morpheme is robust animation middleware designed to give developers and animators unprecedented creative control over the look of their final in-game animation by allowing them to author and preview blends, blend trees and transition graphs in real time. Available for PLAYSTATION®3, Xbox 360®, Wii™, PC and Apple® iPhone, morpheme has experienced a rapid adoption rate, being licensed by some of the biggest names in the development community.

“Codemasters is a global power in game development and publishing, so we are delighted they have judged morpheme the best fit for their future titles,” said Andy Payne, VP Sales at NaturalMotion.“This partnership signals a great day for British videogame technology and development as morpheme will allow Codemasters to build upon their already stellar international reputation for quality.”

”We selected NaturalMotion’s morpheme after a thorough evaluation period,” said Bryan Marshall, CTO of Codemasters.“Animation quality and performance have become extremely important for creating compelling game content. We believe morpheme will allow us to push the limits of believable characters in games. It perfectly augments our own EGOTM game technology, providing the potential for some of the most realistic and exciting games on the market."

About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England) and San Francisco (California). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Disney, THQ, CCP, Bioware and many others. Backbreaker, the company’s first in-house game, is currently in production. For further information, visit www.naturalmotion.com.

Download NaturalMotion’s endorphin LE for free and join the 190,000 strong animation community at http://community.naturalmotion.com

About Codemasters

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA 1.

Codemasters has a heritage of over 20 years as a game development operation; titles are created at its multi-site studios in the UK and Malaysia. Recent years have represented a growth period for Codemasters Studios: 2007 saw the introduction of its development technology– the EGO Engine– to power the award-winning Colin McRae: DiRT. The EGO Engine, which now forms the basis of Codemasters’ entire internal development slate, including the BAFTA Award-winning Race Driver: GRID, has most recently been deployed in the creation of Operation Flashpoint: Dragon Rising and is being used in the creation of the next generation of FORMULA 1 games.

Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

Rob Donald, PR&Marketing Manager, NaturalMotion

+44 (0)1865 250 575

Chris Heintz, TriplePoint for NaturalMotion

415-955-8500

heintz@triplepointpr.com


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