CODEMASTERS® AND ESPN DELIVER ALL NEW X GAMES INTEGRATION EXCLUSIVELY FOR COLIN McRAE™: DiRT™2

Thursday 23rd July/... Codemasters®, a leading developer and publisher of acclaimed racing video games, and ESPN’s X Games, today announced an agreement that will see three all-new X Games stages created and integrated exclusively in Colin McRae: DiRT 2 , the sequel to the award-winning off-road racing title.

The three new stages– X Games America, X Games Europe and X Games Asia– will carry official X Games branding and infuse added realism by bringing the series’ unique action sports atmosphere to the game. Players will be able to compete in the X Games events by reaching landmark achievements within the game’s World Tour.

“With Colin McRae: DiRT 2 Codemasters has captured the essence of contemporary action sports racing, making the game a great platform to integrate the X Games brand and the look and feel of its global events,” said Rick Alessandri, ESPN Senior Vice President and Managing Director, X Games Franchise.“We’re excited that millions of players will have the opportunity to engage in the X Games environment both in the game and online.”

“We’ve been inspired by the flair, style and big event atmosphere of ESPN’s X Games series, which has switched on a new generation of action sports fans to rally and off-road racing.” said Gavin Raeburn, Senior Executive Producer, Codemasters.“It’s been incredible to work with them to shape a series of exclusive X Games integrations for Colin McRae: DiRT 2 . Gamers will experience three major competitions that will make them feel like they’re really arrived on the world’s premiere racing stage, competing in front of thousands of fans in dramatic and spectacular stadium events.”

The X Games events will be headlined by off-road racing’s most famous and respected athletes including the multi medal-winning Subaru Rally Team USA driver Ken Block, Dave Mirra, Tanner Faust and Travis Pastrana. X Games 14 Rally Car Racing gold medallist, Pastrana competed with the late Colin McRae at X Games 12 (2006) before going on to feature in and lend his voice to the original Colin McRae: DiRT game, published in 2007.

Each X Games event will consist of two knockout rounds (quarters and semis) rounded off with a dramatic final held at spectacular locations including London (X Games Europe), Tokyo (X Games Asia) and Los Angeles (X Games America). The X Games America competition is identified from the very start of the game as the pinnacle event in Colin McRae: DiRT 2’s racing world and the ultimate test for any off-road racer.

Colin McRae: DiRT 2 will be shipping on September 8th in North America and release on September 10th across EPAC territories with a UK street date of September 11th. The game will be published for the Xbox 360® video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system, Wii™, Nintendo DS™ and PSP® (PlayStation®Portable) system with a Games For Windows® LIVE edition, supporting DirectX 11, to follow. Get ready for the ultimate off-road competition online at www.dirt2game.com

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Notes:

MEDIA INFORMATION:

Adrian Lawton Communications Manager

Adrian.lawton@codemasters.com

Codemasters (UK 01926 814 132)

Richard Eddy, Director, Communication

Rich.eddy@codemasters.com

Codemasters (UK 01926 814 132)

Kristie Chong, Communications

Kristie.Chong@espn.com

ESPN (US  +1 212 916 9269)

ABOUT ESPN’s X GAMES FRANCHISE

ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Part of ESPN Content Development, X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, Spain and China.  The global franchise has also expanded its reach to Xgames.com, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.

 

ABOUT COLIN McRAE: DiRT 2

Melding turbo-charged off-roading with extreme sports attitude, the eagerly anticipated next chapter in the legendary racing series, Colin McRae: DiRT 2, will deliver a thrilling and stylish off-road racing experience. Colin McRae: DiRT 2 takes off-road racing games to a new level with thrilling new race types, big event atmosphere, stunning locations, a new breed of off-roading heroes and feature a peerless line-up of super-charged speed machines covering seven vehicle classes.

Colin McRae: DiRT 2 will take players on a World Tour of adrenaline-fuelled extreme off-road events in stunning real-world locations. Events include exhilarating rally cross in the massive Los Angeles sports stadium’s“Stadium King Shootout”, edge-of-control canyon racing of Utah’s“Creek Trailblazer” event, the“Rawang Rally Run” along treacherous Malaysian rainforest tracks and the“Battersea Battle”, where night races are staged at the iconic London power station. Building on the technical and gameplay benchmark of Colin McRae: DiRT and borrowing from snowboarding and skateboarding lifestyle and culture, Colin McRae: DiRT 2 will also add full online multiplayer and social networking functions, inviting players to become part of an extreme sports community.

Titling information:

To be titled“Colin McRae: DiRT 2” in all territories outside of the U.S. where the game will be published as‘DiRT 2’.

ABOUT CODEMASTERS

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include the BAFTA award winning Race Driver GRID, Colin McRae DiRT, Overlord, Operation Flashpoint; the company also retains the exclusive worldwide FORMULA 1 video game rights. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia.  Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

Codemasters is a registered trademark owned by The Codemasters Software Company. All other trademarks are the property of their respective owners.“PlayStation”,“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Games For Windows LIVE, Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies. Trademarks are property of their respective owners. Nintendo DS and Wii are trademarks of Nintendo.


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