Connected Media Solutions Press Release

SHEFFIELD, UK – January 3rd, 2012 – Connected Media Solutions Ltd (CMS Ltd) today announced that their online properties, Xbox360Achievements.org and PS3Trophies.org, both saw record growth in 2011, with the network’s overall traffic reaching 3.4 million monthly unique users in November.

In 2011, Xbox 360 Achievements (X360A) grew from an average of 1.6 million monthly unique users to an average of 1.88 million monthly unique users, with the site reaching 2.2 million monthly unique users in October and November. PS3 Trophies (PS3T), on the other hand, grew from an average 900,000 monthly unique users to 1.1 million monthly unique users, with a peak of 1.2 million monthly unique coming in November, meaning that the network reached a record 3.4 million monthly unique users in November 2011.

“Our growth in 2011 was nothing short of phenomenal,” said CMS Ltd’s Managing Director and Editor-in-Chief of both online properties, Dan Webb. “In such a competitive market, to be able to show those signs of growth is a testament to the team’s hard work and in keeping with our ambition to take over the world... uhh, I mean, to build a brand that every gamer is familiar with.”

Recognition came far and wide for the network in 2011 with X360A spilling over into Future’s Xbox World magazine in the UK with a monthly feature, PS3T guest posting on Sony’s Official PlayStation Blog and Editor-in-Chief, Dan Webb, getting in on the UK Games Media Awards nominations.

Perhaps the biggest acclaim for the network came in October when an independent study performed across the United States by the Electronic Entertainment Design And Research firm (EEDAR) named Xbox 360 Achievements as the third most influential video game outlet on the internet.

“The third most influential video game outlet has a nice ring to it,” said Webb. “What has a better ring to it is that we’re actually the most influential video game outlet on the internet in Arizona. Got to love those Cardinals... it is the Cardinals, right? Either way, seeing that sort of recognition is very flattering and only goes to prove that our mentality is right on the money and in tune with what consumers and gamers want.”

“2011 saw us launch the revamped PS3 Trophies too, as well as prepare for a ton of new initiatives for very early 2012, so we’re still growing,” said Aleksander Gjengsto, CMS Ltd’s Managing Director and Lead Developer. “2012 is shaping up to be our biggest year yet in terms of new features we’re adding, and a good chunk of those will be unveiled in Q1 of this calendar year. To say we’re excited to see them being implemented and seeing the reaction is an understatement!”

CMS Ltd today also announced that they have acquired the services of much-loved industry freelancer, Lee Bradley, on a more permanent basis.

“Like Mr Walker was last year, Mr Bradley is a perfect fit for our company and shares the same passion, enthusiasm and drive for video games that we do,” said Webb. “Lee’s been working for Eurogamer, Future, Gamasutra, VG247 and more for quite some time now, so he knows his way around the industry. He’ll be coming on board to help launch our PlayStation 3 review section in very early 2012 and dazzle us with his eloquent features, amongst many other things, of course, along the way. Unfortunately he doesn’t quite have the same beard growing skills as Rich does, but he can juggle knives... or so his CV said.”

“2011 was easily our best year yet in terms of growth and recognition,” said Webb, “but with everything we have planned for this year, I know it’s cliché to say this, but 2012 will be even better. If not, I’ll eat my figurative hat.”

For all editorial enquiries, please contact dan.webb@x360a.org and for all advertising enquiries, please contact marketing@x360a.org.

About Connected Media Solutions

Connected Media Solutions Ltd was founded in early 2008 to manage the exponential growth of Xbox360Achievements.org, founded in February 2006, and to serve as a business hub for the site. In June 2008, Connected Media Solutions created PS3Trophies.org and in doing so, established their online network of sites as not only one of the biggest UK based networks, but also in the world.  


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