[a]list games and GamersFirst present “Be All You Can’t Be,” the action-packed video trailer for APB Reloaded that blends live action with game play, and makes cops and criminals out of YouTube celebrities in the process.
Filmed on location in Los Angeles, the trailer stars mega-popular YouTube show creators Tobuscus, SeaNanners, Katers17 and SMP Films. They’re all featured prominently in action-packed vignettes that begin as live action scenes and play out as sequences in the game. The vignettes follow the two main factions in APB Reloaded, Criminals and Enforcers, to highlight the urban warfare and PvP mayhem that players experience in the world’s first Free2Play online open-world action game.
The video also showcases the level of self-expression at players’ fingertips with one of the deepest customization engines ever developed for a game. It’s the inspiration behind the title, “Be All You Can’t Be.” In the game, customization goes beyond an avatar and a set of clothes. APB Reloaded allows for deep personalization of character traits, vehicles, even music that’s all about being creative and fearless. Portraying this in the live action portions of the trailer is a real time transformation effect filmed over green screen where actors “shed” their looks on the fly.
The release of the video trailer marks the launch of a unique Facebook campaign for APB Reloaded. [a]list games and GamersFirst have partnered with Fanrank, the Facebook app designed to track and reward influential fans, to invite new players and encourage existing ones to spread the word about the game. The campaign begins by awarding in-game prizes for those who share the live action trailer and get their friends to join in the Free2Play fun in APB Reloaded. Later stages will introduce bigger prizes, new trailers, and ultimately a player museum of in-game and user generated content.
For press only, you can download the trailer at the following ftp:
Path: APB Reloaded/Live Action Trailer
For the APB Reloaded Fanrank campaign, please visit: http://tinyurl.com/7rcuhr8.
About APB Reloaded
Powered by Epic Games’ Unreal Engine 3, APB Reloaded features a rich game experience similar to what players expect in premium packaged titles in a Free2Play action game. Players enter the immersive city of San Paro, the game’s open world setting, to unite and fight with anarchist Criminals or join the vicious street justice Enforcers. Be it on foot or from the driver's seat, the game melds PvP combat within a living city teetering on the edge of chaos. Amidst the action, players are encouraged to take advantage of a robust set of customization tools that are second to none for an online shooter. They can create avatars with exacting character traits, personalized symbols and clothing detail, modify vehicles, even mix their own music, and then display their creations in special in-game social districts. For more information and to download and play the game, please go to www.gamersfirst.com/apb.
Meelad Sadat | Public Relations | [a]list games
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