Crisp technology integrated into Woozworld to keep Tweens safe online

Woozworld is a virtual world and a social network for Tweens with more than 3,8 million avatars globally. Encouraging kids and teens to explore their own creativity in a fun environment, Woozworld users can create their own universe and network, safely playact teen and young adult roles, conduct business, take part in social games and activities and remain connected with online friends.

Nicolas Lee, CTO at Woozworld says:“The explosion in popularity of Woozworld meant that we needed to find a scaleable solution to continue to ensure the safest possible environment for our rapidly growing number of young users. But we needed a solution that also allowed the type of positive, healthy engagement and chat that users really enjoy.”

Woozworld chose Crisp’s unique automated community management software which uses a combination of machine learning heuristics to detect long-term behaviours, concept analysis, filtering technology and reputation analysis. Crisp software operates in multi-languages and ensures the game remains COPPA compliant.

The Crisp Platform includes a sophisticated real-time filter designed to spot all the ways users can get around traditional filters such as replacing letters with numbers, using spaces and adding extra letters. The Platform’s White listing technology uses automated rule generation, converting a required filter into a sophisticated expression that traps a multitude of variations of the word automatically. This new approach allows for more expression than traditional White listing technology and does not penalize slang or bad spelling.

The Crisp Contextual/Concept analysis engines understand complex language concepts and can spot the meaning behind user-submitted content. The unique User Profiling engine ensures that from the first moment a user submits a comment or takes an action, the Platform creates a user profile, analyzing their actions and communications and rating users against certain threat vectors such as bullying and sexual content.

Mathieu Lampron, COO at Woozworld says: "Woozworld attracts a very diverse and multi-lingual group of users and Crisp’s unique technology allows us to offer a safe and engaging experience for our community within the game. We are delighted with the Platform’s functionality and it frees up our moderators to concentrate on positive community management and player retention.”

About Crisp

Crisp Thinking is the global leader in online community management software. Our revolutionary technology tackles the problems that have plagued the online gaming and social network industry for years– problems other developers avoid.

A unique single system solution, the Crisp Community Management Platform is the first automated enterprise-level system that helps companies manage and moderate all online content within both private online communities, MMOs, Virtual Worlds and public Social Media.

Across territories, in all online spaces, the Crisp Platform automates, aggregates, escalates and processes in real time. Everything. Everywhere. Crisp makes it possible to manage communities and reputations across multiple platforms and spaces.

Operating in multiple languages including English, French, German, Portuguese, Spanish, Italian, Dutch, Russian and Swedish, the Crisp Platform has an independently tested accuracy rating of 98.4 per cent in the detection of online predators. It has been proven to save more than 80 per cent in moderation costs, allowing companies to bring on huge numbers of new customers without the corresponding rise in customer service / moderation staff.

Crisp Technology protects more than 380 million online users worldwide and our clients include Sony Online Entertainment, Turner Broadcasting’s Cartoon Network, Ubisoft, Electronic Arts, the LEGO Group, Kidzbop, Sweety High, Vizwoz, Bin Weevils and Weeworld.

About Woozworld

Woozworld Inc. is a developer and operator of virtual worlds.  Its flagship product, Woozworld.com, is an innovative global web 2.0 virtual world for tweens that is built and led by its users.  Its unique environment evolves continuously and allows users to create space, run activities and do business, among countless other things.  The company has a highly experienced team with exceptional credentials in producing casual games, MMOG and virtual worlds for kids, as well as in marketing and business intelligence. 


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