Cuba Entertainment joins TIGA

TIGA, the trade association representing the UK games industry, today announced Cuba Entertainment Ltd as its newest member.

Cuba Entertainment has a hugely successful track record of delivering highly effective and cost efficient business development solutions for both the publishing and development communities.

The company was founded in 2009 by Dave Clark and Chris Mehers who, between them, have over 30 years of experience in the video games industry.  Dave’s career spans some 16 years and has included time spent at Eidos as VP New Business Development (San Francisco) and European Marketing Director (London) plus roles at SCi and Sega.

Chris was Managing Director of Blackbean Games UK prior to forming Cuba Entertainment and was the Head of Export sales at both Eidos and SCi. “The core skills, contacts and commercial acumen developed in over 30 years of combined service in the games industry, are just as applicable in the self publishing digital age as they were in the heydays of PS2” commented Chris.

Cuba have been fundamental in acquiring the license rights on behalf of developers (including Lightning Fish and Double Six) for some of the world’s largest lPs including‘Who Wants to be a Millionaire?’, one of the world’s largest sporting brands (deal yet to be announced) and two of the world’s biggest TV and movie franchises (again, deal to be announced).  In addition, they have implemented physical distribution (Slitherine Ltd) and digital distribution (Green Man Gaming) solutions as well as helping companies secure funding for their projects.

Dave Clark, explains the reasons Cuba Entertainment joined TIGA:

“There were two key drivers behind Cuba’s decision to join TIGA.  As a trade body, TIGA has consistently proved itself as the voice of the UK games industry.  At the same time, TIGA offers the support and network that companies like Cuba need to thrive and grow”.

Richard Wilson, TIGA CEO, stated:

“TIGA is a community of diverse and talented organisations from across the UK and we are thrilled to welcome Cuba Entertainment to our membership.  The quality and number or our members, alongside TIGA’s knowledge and understanding of the games industry, ensures our voice is heard in the media and in political circles.  We will continue to fight for the interests of our members and to make the UK the best place in the world to do games business.”

Ends-

Notes to editors:

About TIGA:

 TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded‘Trade Association of the Year’ and the‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.

TIGA's vision is to make the UK the best place in the world to do games business.  We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.  This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Dr Richard Wilson, TIGA CEO on 07875939643: or email richard.wilson@tiga.org ; or contact David Hodges on 02070911653 


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