Cutting Edge Gamified Applications to Launch at Gamification Summit Showcase

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Casual games, Game Conference, Game Developers Conference, Games conference, Gamification, Mobile, gabe zichermann, health, social games

New York, NY - September 7, 2011

Attendees of The Gamification Summit will be one of the first audiences to see, hear and play a new wave of exciting gamified apps from a diverse range of industry leaders. GSummit, which is held September 15-16 in New York City, has today announced that life insurer AXA Equitable, software provider The Mozilla Foundation, and game studio Social Chocolate will take to the stage to present new products and services at the leading edge of gamification technologies. They join the roster of dozens of top experts from companies like Google, Microsoft, Gilt Groupe, and Aetna that will be sharing their lessons from the front lines of gamification at GSummit.

GSummit is the world’s only event showcasing the ways in which a broad range of industries leverage the art and science of video games to enhance customer engagement, brand loyalty, and much more. Speakers from across industries - including advertising and marketing, education, the enterprise, and wellness - will share experiences, data, and best practices over two days of lectures, demos, panels, and workshops. For a full listing of the topics, talks, and speakers at GSummit please visit .

“Gamified innovation is being driven from all corners of the economy,” said Gabe Zichermann, CEO of Gamification Co and chair of GSummit. “What AXA, Mozilla, and Social Chocolate will share is not only the power of gamification, but how these techniques work toward different ends in diverse industries. I personally look forward to welcoming them on stage!”

This Showcase Series will include the following:

Social Chocolate - SuperBetter: Social Chocolate’s first game, SuperBetter, was first conceived by founder Jane McGonigal during recovery from an extended injury. SuperBetter helps players achieve health goals or recover from their own injury and illness using social game techniques. GSummit attendees will also be offered beta access to the game before it goes public!

Mozilla - Open Badges: The Mozilla Foundation will present on Mozilla’s Open Badge Infrastructure, the first broadly-supported open source system for badges and alternative credentials. The Open Badge Infrastructure supports a badge ecosystem for public recognition for learning and achievement that take place anywhere, including outside the classroom. Badges can be issued for skills or achievements that have occurred across the web and in life or work experiences, collected through the Open Badge Infrastructure, and then shared across the web, social networks, or resumes for real results like jobs, credits and advancement.

AXA Equitable - Pass It On!: Representatives from the US life insurance unit of global insurance group AXA SA will show off their new “Pass it On!” game, which teaches the value of life insurance and planning for the future through a personal family simulation game. “Pass It On!” represents AXA Equitable’s first gamified effort - a major milestone for the company and industry.

"We designed SuperBetter to help people achieve their personal health goals and recover quickly and effectively from illness and injury," said Jane McGonigal, Founder of SocialChocolate. "We're very excited to share the full beta publicly for the first time with the community at Gamification Summit."

To learn more and to register for The Gamification Summit, please visit

About Gamification Co

Gamification Co is the only transmedia company exclusively dedicated to Engagement Science and Gamification. The group publishes the Gamification Blog and related books, organizes the Gamification Summit & Workshops and provides consulting expertise to facilitate this burgeoning industry. Gamification is the use of game thinking and game mechanics to solve problems and engage audiences, and its power is radically reshaping industries from marketing to health care, improving lives, solving problems and generating unprecedented equity. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending $1Bn on related products, services and technologies according to M2 Research. For more information on Gamification Co and how to leverage the power of games in real life and business, visit http://Gamification.Co


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