Dale Earnhardt Jr. Edges out Kasey Kahne for the Cover of NASCAR® The Game™: Inside Line

DAYTONA BEACH, Fla.  (August 22, 2012) ­- NASCAR fans have spoken, and Dale Earnhardt Jr. narrowly defeated Kasey Kahne in the final round of voting in the “Drive for the Cover” campaign. Earnhardt, nine-time most popular driver, will adorn the cover of the upcoming NASCAR The Game™: Inside Line video game, scheduled to be released on Nov. 6. 

“We are excited for Dale Earnhardt Jr. to be featured on the cover of the new NASCAR The Game: Inside Line” said Blake Davidson, vice president of licensing & consumer products at NASCAR. “For a campaign that was driven entirely through social media, the more than 775,000 votes cast in the “Drive for the Cover” campaign is a testament to the impact that the NASCAR industry and its fans have across these platforms.”

Activision Publishing, Inc, a wholly-owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent game developer Eutechnyx will bring the true NASCAR experience to consoles on November 6. NASCAR The Game: Inside Line will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, as well as feature all 23 officially licensed racetracks. NASCAR The Game: Inside Line will be available on the Xbox 360 ® video game and entertainment system from Microsoft, the PlayStation ®3 computer entertainment system and the Wii™ system from Nintendo.

For more info on NASCAR The Game: Inside Line , visit the game’s Web site located at www.NASCARthegame.com, or follow along on Twitter (@NASCARTheGame) and Facebook ( facebook.com/NASCARthegame).  This game has been rated E for Everyone by the ESRB.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports.  NASCAR races are broadcast in more than 150 countries and in 20 languages.  In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio.  NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport.  NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series.  Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars.  NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico.  Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America.  The next NASCAR Sprint Cup Series race, the Irwin Tools Night Race at Bristol Motor Speedway, will air August 25 on ABC at 7p.m. ET.  For more information and a complete schedule, visit www.nascar.com .  Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan.  More information about Activision and its products can be found on the company's website, www.activision.com .

About Eutechnyx

Eutechnyx is the world’s leading independent racing game developer.  With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector.  As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu (China), Charlotte (USA) and a publishing office in London (UK).  For more information, please visit www.eutechnyx.com .  


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