MLG Broadens Executive Team Adding Greg Chisholm, CFO and Allen De La Cruz, SVP Engineering
NEW YORK – September 18, 2013 – Major League Gaming (MLG), the world’s largest eSports league and online multiplayer gaming platform, today announced pivotal additions to the MLG board of directors and executive team that will further the company’s growth and leadership role in the digital media space. Daryl Morey, General Manager, Houston Rockets ( @dmorey) has joined MLG’s Board of Directors to work with MLG's board and executive team to build MLG into a mainstream sports media property. A global leader in sports having managed the Houston Rockets for seven seasons, Morey is a long-time supporter of MLG. To continue MLG’s growth and development, MLG has also added two strategic executives bringing on Greg Chisholm as CFO and Allen De La Cruz as SVP Engineering to develop MLG’s video streaming and competition platforms at www.majorleaguegaming.com .
At last year’s annual MIT Sloan Sports Analytic Conference which Morey co-chairs, he declared: "eSports will someday be the biggest sport in the world" and by joining MLG, he will help that come to fruition. Recently in an MLG first, Dwight Howard, the newest member of Morey’s Houston Rockets, along with other professional athletes, competed at the MLG Spring Championship further blurring the lines between MLG and traditional sports. MLG also broadcasts original sports-style programming daily via www.majorleaguegaming.com.
“We are incredibly excited to have Daryl join our team as we continue to build the first global, truly digital sport,” said Sundance DiGiovanni, co-founder and CEO of MLG. “His experience in the NBA, emphasis on data and technology, and passion for video games, make him the perfect addition and we look forward to benefiting from his knowledge and success.”
“As a personal fan of eSports and a competitive gamer myself, I have been closely following the growth and evolution of MLG for years,” said Daryl Morey, GM of the Houston Rockets. “MLG has the potential to be one of the biggest sports media businesses in the future. I look forward to working with the MLG team as they continue to be pioneers in the digital world."
Rounding out the MLG executive team, Chisholm will oversee all financial strategy, management and reporting, while De La Cruz will focus on the ongoing development of MLG’s online offerings and MLG: Play ( www.gamebattles.com) – its multiplayer gaming platform. Chisholm joins MLG after 12 years as an executive with McKinsey & Company where he most recently managed a team of over 300 professionals responsible for the company’s global operating expenses totaling over $1 billion.
De La Cruz brings more than 10 years of software development and engineering experience, most recently at Yahoo where he was architect and lead engineer for Yahoo’s Video Player Platform. De La Cruz and his team are focusing on building the infrastructure for MLG’s robust online video offering and technology platform. He most recently finalized the MLG: Play API that enables game developers and publishers to easily plug in to the MLG ecosystem and MLG: Play competition site which currently features more than 40 titles and powers 700,000 competitive gaming matches on a monthly basis.
MLG reaches one of the most highly-engaged networks of 16-34 year old males (80% 16-34 year olds; 90% male, and over 40% HHI $100k+: Comscore) with 8 million registered members online and millions watching competitive gaming programming monthly via www.majorleaguegaming.com. Additionally, MLG’s upcoming spectator events will feature the best eSports players and teams from around the world:
June 20-22, 2014: MLG Championship in Anaheim, CA
About Daryl Morey, MLG Board of Directors:
Daryl Morey has served as the general manager of the NBA’s Houston Rockets for the last seven years. Since moving into the role of General Manager, Morey has built a Rockets team that has gone a combined 227-167 (.576) over the last five seasons and has set a number of team records. Morey, who has spearheaded an innovative integration of statistical analytics into the evaluation of NBA talent, earned selection to the Sports Business Journal Forty Under 40 Class of 2010, which honors the most promising young executives in sports business under the age of 40.
Morey came to Houston after serving three years as SVP Operations for the Boston Celtics. Prior to his time with the Celtics, Morey worked as a Principal consultant with an emphasis on sports at The Parthenon Group, a leading strategy consulting firm. Morey was also a statistical consultant with STATS, Inc., the industry pioneer in the use of sports statistics highlighted in the Michael Lewis book Moneyball.
Morey holds a bachelor’s degree in computer science with an emphasis on statistics from Northwestern University, as well as an MBA from the MIT Sloan School of Management. Morey, who currently serves as an adjunct professor in the Sport Management Program at Rice University, was also the professor for the MIT Sloan class, “Analytical Sports Management.” He continues to be a co-chair of the annual MIT Sloan Sports Conference, which is the largest annual sports conference hosted by a business school. In 2012, Fast Company ranked the MIT Sloan Sports Analytics Conference third among its Most Innovative Companies in Sports, trailing only the NFL and MLB Advanced Media (MLBAM).
About Greg Chisholm, CFO:
Greg Chisholm serves as CFO of MLG overseeing all financial strategy, management and reporting for the growing business. Chisholm joins the MLG team after 12 years as an executive with McKinsey & Company where he most recently managed a team of over 300 professionals responsible for the company’s global operating expenses totaling over $1 Billion. Bringing a wealth of both financial and operational management skill to MLG, in his most recent position he also served as an expense management expert to approximately 100 Fortune 500 clients.
Chisholm previously held the position of Engagement Manager in McKinsey’s Operations Practice in Silicon Valley where he worked in aerospace, consumer goods, electronics, logistics, pharmaceuticals, software, and technology distribution, on topics such as corporate strategy, mergers & acquisitions, product design, and product development.
Prior to joining McKinsey, he was an early employee of start-up Elcom International, an e-procurement software developer and technology distributor, where he became the #1 Account Executive generating nearly $60 million in one year. The company was founded in 1994 and became one of the fastest growing companies in US history, reaching $700 million in revenue and going public in less than three years. Chisholm holds an MBA (magna cum laude) from the F.W. Olin Graduate School at Babson College, and a B.S. in Entrepreneurial Studies (cum laude) from Babson College.
About Allen De La Cruz, SVP Engineering:
De La Cruz serves as SVP Engineering for MLG overseeing the ongoing development of MLG’s online offerings and multiplayer gaming platform. He and his team are laser focused on continuing to build the ultimate gaming destination and streaming video site that serves MLG’s active community of millions on a daily basis. He most recently finalized the MLG: Play API that will enable game developers and publishers to easily plug in to the MLG ecosystem. De La Cruz brings more than 10 years of software development and engineering experience, most recently at Yahoo where he was architect and lead engineer for Yahoo’s Video Player Platform. Prior to that, he served as a Sr. Software Engineer for Maven Networks. He holds a degree from Boston University.
About Major League Gaming:
Major League Gaming (MLG) ( www.majorleaguegaming.com) is the home for online multiplayer gaming with a dedicated and growing community of 8 million gamers worldwide. MLG’s premier online gaming platform is the ultimate destination for gamers to compete, improve their skills, socialize and watch video game programming daily via www.majorleaguegaming.com. MLG broadens the online experience with Pro Circuit Championship tournaments nationwide assembling the world’s best players and commentators in front of in-person spectators and simultaneously streaming the action online. MLG’s broadcasts reach one of the most highly-engaged networks of 16-34 year old males (80% 16-34 year olds; 90% male, and over 40% HHI $100k+: Comscore), with live streams of MLG Championship weekends captivating an average of 2 million unique viewers globally who spend an average of 150 minutes watching.