DAWDLE REDEFINES THE USED VIDEO GAME MARKET WITH EASY-TO-USE ONLINE BUYING AND SELLING PLATFORM

CHICAGO, IL - November 5, 2007 - Have you ever been frustrated and annoyed when trying to sell or buy video game merchandise online? A new online marketplace for gamers makes the process easy, painless, and secure. Dawdle today announced the launch of its new online video game buying and selling platform, which provides an easy, hassle-free way to buy and sell interactive entertainment hardware, software and accessories. Created by gamers for gamers, Dawdle utilizes proprietary technology that automatically matches buyers and sellers. The easy to manage listings guarantee buyers receive exactly what they want and sellers are always paid. To help get users started, Dawdle has waived all listing fees through December 31. To experience Dawdle, visit http://www.dawdle.com.

"After a difficult experience trying to sell a hand-held gaming system, I realized there was a need for a quicker, easier way to buy and sell online," said Sachin Agarwal, president and chief executive officer, Dawdle. "We make it simple for buyers and sellers to create listings, place bids, and buyers are automatically matched to sellers who have exactly what they want - or better. Our proprietary matching system ensures that buyers will never be sniped, and sellers' items will be prominently featured, helping to garner the best price from interested parties."

Dawdle has been designed from the ground up with buyers' and sellers' needs in mind. Based on feedback from hundreds of gamers, Dawdle uses terminology specific to gaming, making it easy for sellers to list items and buyers to find specific merchandise. Items listed on the site must be in perfect working condition with no more than moderate cosmetic damage. Sellers can list items in five seconds with no need to manage images, listings, or buyer feedback.

Rather than hosting auctions or classifieds, the site dynamically matches buyers and sellers - buyers tell Dawdle what they want and whatthey are willing to pay; sellers tell Dawdle what they have and their minimum price - and the smart matching system does the rest, without any hidden fees. Matches can be made even when sellers create listings after buyers place bids, meaning buyers do not have to continuously visit the site in search of new listings; Dawdle finds what buyers want and purchases it for them. When a match is made, the buyer and seller are alerted via e-mail that the item has been sold, eliminating continuous visits and hours of work to check a listing's status.

About Dawdle

Founded in 2007, Dawdle was created by gamers to address gamer-specific needs when buying and selling video games, gaming systems and accessories online. The site provides an easy-to-use and risk-free online platform that dynamically matches buyers' needs to items sellers have available. Dawdle offers users an easier, quicker, and hassle-free alternative to buying and selling new and used interactive entertainment products online. Dawdle is headquartered in Chicago, Illinois. For more information, please visit http://www.dawdle.com.

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CONTACT:

Paula Adams

Kohnke Communications

310.231.8782

paula@kohnkecomm.com


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