For immediate release
Deadmau5, Joel Zimmerman, 29, is recognized as one of the most pioneering Electronic Music producers and live performers worldwide. The Grammy nominated artist most recently won“Best Electro House DJ” and“Best International DJ” awards at the 2010’s Ibiza Club Awards. Deadmau5 was seen on the MTV VMA Awards as the house DJ and is included as one of the“Heroes” in Activision’s new DJ Hero 2 game available for purchase October 19th 2010.
Deadmau5 has a Limited Edition DJ Hero 2 bundle available for pre-order and purchase exclusively on deadmau5.com.
Each Deadmau5/ DJ Hero 2 bundle includes a Deadmau5 T-shirt by British fashion label Joystick Junkies, a Deadmau5 tote bag, Deadmau5 Wristband, and a Deadmau5 ceramic figurine collectable by Puma. The three bundles are broken down into three tiers, priced accordingly:
Software Bundle : DJ Hero software + Deadmau5 merchandise
Turntable Bundle : DJ Hero Software +one (1) turntable + Deadmau5 merchandise
Party Bundle : DJ Hero software + two (2) turntables + one (1) microphone + Deadmau5 merchandise
The highly sought after Deadmau5 t-shirt is designed by London based Joystick Junkies. Their global brand is a combination of digital pop culture and streetwear fused into one of Britain’s most exciting fashion labels. Founded in 2000, Joystick Junkies was first recognized for their infamous monthly parties in London, LA and their unique fashionable interpretations of world famous gaming icons. The label is now expanding with a range of fashion, mobile and gaming accessories, headphones and much more. Learn more about their highly anticipated US store available at www.joystickjunkies.com
To coincide with this special offer, fans can win a trip to meet and play DJ Hero 2 with Deadmau5. No purchase necessary!
Zimmerman’s tour launches October 1 st 2010 in Atlanta, Georgia. He will then travel world wide, hitting venues in the UK, Rome, Amsterdam, Australia, Russia and more. His shows will preview tracks from his forthcoming album.
The Canadian native hit the scene in 2006 with the chart topping Faxing Berlin under the name Deadmau5 (the same as his independent web developing business.) Since then, he risen to the top of the Dance Music scene. Zimmerman is recognized not only for his talented hand in creating music but also for his unique image. True to his stage name, Deadmau5, Zimmerman wears a specially commissioned LED Video Mau5head which has dazzled fans at his incredible live shows.
Unbeknownst to most, Zimmerman’s musical talent stems from his previous technological expertise. He embraced computer technology far before its integration into music and business. Zimmerman does not consider himself a DJ, feeling it is an outdated term for his work,“There are no CDs involved…It’s a technological orgy up there and I try and keep it more my music than anyone else’s. If people come out to see Deadmau5, I want them to hear Deadmau5 music.” His sound is created through innovative technology and software, some he developed himself described -“… like a drum sequencer and sample player on crack.” Zimmerman has also had a hand in developing the“Touch Mix” app for the iPhone, which gives users the ability to mix tracks on their phones.
For more information about Deadmau5 and this special offer, please visit www.deadmau5.com.
For press enquiries relating to Deadmau5 please contact Paul.Guimaraes@virginmusic.com
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