LARKSPUR, CA– December 10, 2010– Deep Silver, the games label of Koch Media GmbH, today announced that NewU Mind Body Yoga&Pilates Workout has shipped to North American retailers.
NewU Mind Body Yoga&Pilates Workout is the first comprehensive yoga and Pilates experience compatible with Wii Balance Board™ and Wii Motion Plus™. A professional trainer works with users to create a customized fitness program intended to make them feel calm, refreshed and ready to deal with the rigors of the everyday world. Furthermore, the program is designed to boost fitness, strength and an overall sense of well-being. NewU Mind Body combines yoga and Pilates with breathing and relaxation techniques, catering to everybody from beginners to experts. Although not necessary to enjoy the program, Wii Balance Board and Wii Motion Plus capabilities allow users to benefit from the precise feedback of a real-time personal trainer.
“Time is a premium commodity for many people and getting to the gym for a program such as this is often difficult to fit into a busy schedule,” said Geoff Mulligan, COO of Deep Silver.“On top of that, personal trainers and gym memberships can be extremely expensive. The good news is, this NewU program allows busy people to get their workout, feel relaxed and not have to worry about enormous monthly bills.”
Developed by fitness experts Lightning Fish, NewU Mind Body Yoga&Pilates Workout is now available for Wii™ for a suggested retail price of $29.99. It is rated E for Everyone by the ESRB. For more information, visit http://www.deepsilver.com
About Deep Silver
Since 2003, Deep Silver has developed and distributed interactive games for all leading videogame platforms. In all, the company has published more than 100 games. Deep Silver products are designed to equally appeal to a wide audience, from kids to adults. For more information please visit www.deepsilver.com.
About Black Bean Games
Founded in 2004, Black Bean Games is the videogames publishing arm of the Leader Group ( www.leadergroup.eu). Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences in order to globally release products for all home and portable console systems and PC. The actual philosophy adopted by Black Bean Games focuses its releases in 2 main areas: Racing and Family&Lifestyle. The catalogue can satisfy a wide range of target audiences and different platforms users. The 2010 line-up is a real breakthrough across the International industry, thanks to the new strong IPs based on prestigious licenses such as NatGeo Quiz!, NewU Fitness First, SBK®, Superstars V8 and the exclusive WRC World Rally Championship. For further information about Black Bean Games and its products please visit www.blackbeangames.com
About Lightning Fish
Lightning Fish are a video games developer specializing in family-oriented titles based on motion tracking technology for PlayStation 3 system and Nintendo Wii. Based in Banbury, Oxfordshire, United Kingdom, Lightning Fish was founded by industry veterans Simon Prytherch, Mike Montgomery and David Hunt in June 2008. In September 2009 Lightning Fish released their first title, a fitness product for Wii called "NewU Fitness First Personal Trainer". This was published by Ubisoft in the UK and most of Europe and was released as "My Fitness Coach 2" in the USA in January 2010. Their second title, "NewU Fitness First Mind Body" was released in April 2010 and is a Yoga and Pilates based product for Wii. They are now working on multi-platform titles for all the major consoles and are expanding into other genres. Lightning Fish now has 40 staff and has just opened a new studio in Pune, India. They are also finalists for Best New Studio in the forthcoming Develop Awards 2010. For more info please visit www.lightningfishgames.com
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