/* MIPro_-staging_Asentech_QA */

DeNA Acquires Gameview, a Leading Developer of Mobile Social Games

San Mateo, CA - September 14, 2010 - DeNA, the social gaming leader whose latest quarterly report puts it on track to create $1 billion in revenue this year, has been steadily increasing their American presence through strategic U.S. investments. After investing in mobile social gaming company, Aurora Feint, and a full acquisition of IceBreaker, DeNA is now revealing another significant American investment.

DeNA is announcing today they have acquired 100 percent of Gameview Studios, LLC, formally know as Bayview Labs, LLC

Based out of Mountain View, CA, Gameview creates social gaming applications on iDevices. Gameview has created the popular applications Tap Ranch, Tap Fish: Exotic, and Tap Birds, the last two which have been ranked No.1 among free apps in the App store.??

Gameview has some new mobile apps in its pipeline and plans to provide new apps in the Android market. It aims to establish a firm position in the smartphone market going forward.

DeNA is aggressively investing in promising social application developers all over the world to promote their“X-device”“X-border” strategy of promoting game development across different mobile devices and borders

"Our acquisition of Gameview today is congruent with our goal of rapidly expanding our mobile footprint as a leading brand and platform in mobile social gaming,” says Tomoko Namba, CEO of DeNA.“We were impressed by the creativity and passion that the Gameview team has for creating addictive and engaging gaming experiences, we're excited to welcome them into the DeNA family.”

Through this acquisition, DeNA will promote an alliance between Gameview and MiniNation, DeNA’s strategic subsidiary in the smartphone market. By leading Gameview’s socially-active users to the MiniNation platform, DeNA aims to energize activities on MiniNation platform and further increase the platform’s value.

“The overwhelmingly wide range of games and active users in the community are the formula for success DeNA has utilized on Mobage-town in Japan,” says Namba.“This acquisition will enable DeNA to replicate this success in the smartphone market and MiniNation platform, further expanding DeNA in the global market.”

The acquisition follows a series significant moves by DeNA including a strategic partnership with Yahoo!, called Yahoo Mobage, and the creation of a $27.5 million incubation fund to promote social gaming.

About DeNA:

DeNA is the leading mobile social game developer and platformer, who operates Mobage-town, social gaming community, with over 20 million subscribers and $1 billion annual revenues (2010 run rate).

Overview of Gameview Studios, LLC.

Company name Gameview Studios, LLC. - a Delaware LLC

HQ Mountain View, CA

Foundation June 2010

CEO Rizwan Virk

www.gamviewstudios.com

# # #

Note to editors: the DeNA logo and screenshots are available at: http://www.game-newswire.com/index.php/the-news/249.html

PR Contact:

Ken Johnston

VSC Consulting

ken@vscconsulting.com

415.677.9125 x 204


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.