DEVELOP EVOLVES

Tandem Events today announced the launch of Evolve– an exciting addition to the Develop Conference programme, which will run on Tuesday 14 July and continue throughout Wednesday 15 July with individual Evolve sessions.

Evolve will focus on how to develop games for new platforms including mobile, iPhone and XBLA, new technologies and new markets like social and casual gaming. It opens with three tracks on the Tuesday– Coding&Production, Art&Design and Business– then individual sessions within the main conference programme on the Wednesday, which are cross-discipline and have a more general appeal.

The Develop Conference team has worked closely with the members of the advisory board who represent some of the brightest and best of UK developers, and has taken on board feedback from delegates to come up with this new part of the conference, which will help game developers tackle emerging platforms and digital marketplaces, connected gaming, user-generated content and the crossover between games and Internet services.

"We're looking forward to a fourth successful Develop Conference in Brighton, but that doesn’t mean we’re complacent. Our established two-day event will continue to deliver solid sessions packed with takeaway value, while our new Evolve opener is a direct response to developer demand. Fringe topics two years ago - downloadable content, microtransactions, social gaming and meshing your game with Internet services from Facebook to YouTube - are now centre stage, and it no longer makes sense to ghettoize sub-sectors like online, casual and mobile," said Owain Bennallack, chair of Develop Conference Advisory Board.

Evolve is a must-attend event for programmers and producers tasked with integrating connected features into their games, for games designers exploring how to create compelling games with user-generated and social networking content, and for managers and entrepreneurs set on exploiting the expanding crossover potential of casual games, social networking, mobile phones and today's connected games consoles. It will also facilitate more cross-fertilisation of ideas between the different sectorsof the game development community and offer better networking opportunities.

“We’re constantly striving to ensure that the Develop Conference stays at the sharp end of games development, and that it tackles the issues facing today’s developers - and provides solutions - whatever the area of development they’re involved in. The programme is shaping up very well and, once again, developers can look forward to some insightful and thought-provoking sessions from many of the industry’s top names,” said Tandem Events managing director Andy Lane.

This year’s pass structure has also evolved: it has been greatly simplified into a one day, two day or three day Develop pass to offer more flexibility and excellent value for money.

Notes to editors:

About the Develop Conference: The fourth Develop Conference will take place at the Hilton Metropole in Brighton, UK, from 14-16 July 2009. It attracts around 1100 game developers from over 30 different territories and has become firmly established as the leading conference for European games developers.

Delegates can apply for conference passes at www.developconference.com. Discounts are available on all passes purchased before 10 June 2009. The Expo pass is free of charge.

Speakers are invited to submit their proposed papers– the deadline is 1 March 2009. Go to: www.developconference.com

Evolve will open the conference on Tuesday 14 July. Running alongside Evolve will be GAMES:EDU, a one-day conference, which brings together the UK's foremost educators from across all disciplines to connect directly with developers and games producers, to exchange ideas and perspectives.

To find out more about sponsorship or participating in the Develop Conference, please call

Andy Lane on +44 (0) 20 7405 4500 or contact him at andy@tandemevents.co.uk

About Tandem Events: Tandem Events has over 20 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including the Develop Conference, Develop Evolve, GAMES:EDU, Games Marketing Forum, Casual Games Forum and Games Grads. For more information, please visit www.tandemevents.co.uk

For more information, please contact:

Ali Wynn at Tandem Events

T: 020 7405 4500; E: ali@tandemevents.co.uk


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