Digital Chocolate Chooses Spil Games as Exclusive Partner for Latest Social Game Release Race Track Rivals

HILVERSUM, Netherlands – 17 December, 2012 – Spil Games, the world’s largest network of gaming sites, today announced the latest launch in their partnership with leading cross-platform social game developer Digital Chocolate. As part of the deal, Race Track Rivals will be available exclusively on Spil Games’ social gaming platforms for an initial introductory period. This arrangement gives Digital Chocolate access to a global audience of more than 200 million monthly active users, while adding to Spil Games’ growing catalogue of entertaining social games for teens and families.

Today’s highly competitive landscape means game developers are finding it increasingly difficult to find an engaged audience for their games and to achieve financial success with their releases. Developers often struggle to see a return on investment from their chosen distribution channels, with platforms not providing audience insight, guidance, or promotion of the games.

As seen with the first two Digital Chocolate games that Spil Games distributed -- Galaxy Life and Zombie Lane -- Spil Games offers tier-one developers a viable option for driving ROI on their games. The team at Spil Games works closely with developers to ensure their titles are optimised for maximum exposure, revenue and longevity across all Spil Games platforms. The result is the ability to quickly and easily scale across multiple languages, reaching a global audience of dedicated gamers.

“Spil Games’ strong support network for game developers and their in-depth audience makes them a natural choice for the exclusive launch of Race Track Rivals,” said Jason Loia, Digital Chocolate COO. “Spil customises its offering to our needs, taking on the cost and effort of marketing our games to their audience. This enables our developers to focus on developing quality cross-platform social games without worrying about user acquisition costs. Given the success of Galaxy Life on Spil’s sites, debuting Race Track Rivals as an exclusive makes perfect sense.”

“We are delighted to have Race Track Rivals as an exclusive launch on Spil Games,” said Erik Goossens, Spil Games COO. “This latest stage in the partnership is further proof that our unique offering, which enables developers to achieve revenue, as well as scale across multiple age segments and languages, resonates with the AAA developer community. Galaxy Life has been played more than 230 million times and is seeing solid retention and a stickiness rate on par with Facebook. A significant and growing percentage of the game’s overall revenue comes from Spil Games’ platforms and we fully expect to see this level of results replicated for Race Track Rivals.”

Race Track Rivals is available across Spil Games’ teen and family social gaming platforms in English, French, Italian, German, Spanish, Polish and Dutch.

About Digital Chocolate

Digital Chocolate is a leader in mid-core social games across rapidly growing social networks and mobile platforms, and is best known for games including Galaxy Life, Crazy Penguin Wars, Zombie Lane, Millionaire City, and Army Attack. Focused on games and technology for a wide variety of platforms, the company has made over 100 different award-winning games and works with 200 leading web and mobile channel partners in 80 countries. Digital Chocolate has operations in San Mateo, Helsinki, Barcelona, and Bangalore. For more information, please visit http http://www.digitalchocolate.com/.

About Spil Games

Spil Games’ mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls, teens and families. These platforms, which include GirlsgoGames (for girls between 8-12) are localised in 15 languages, and entertain more than 200 million monthly active users from around the world each month. These platforms host popular casual and social games which encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on mobile devices through browser-based and native application versions of the company’s targeted social-gaming platforms. For more information, please visit http://www.spilgames.com/.

 


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