Redwood City, Calif.– Monday, June 9, 2008– Electronic Arts Inc. (NASDAQ: ERTS) announced today that Calgary Flames defenseman Dion Phaneuf will be the cover athlete and spokesman for NHL® 09. With just three NHL seasons under his belt, Dion Phaneuf has been nominated for the 2007-2008 Norris Trophy, is a two-time All-Star, and has put up 159 points thus far in his short NHL career. Phaneuf is joined by some of the NHL’s biggest international stars on packaging across Europe, including Alexander Ovechkin (Russia) and Daniel Alfredsson (Sweden). NHL 09 is being developed under the EA SPORTS™ brand by EA Canada in Vancouver, B.C and will be available worldwide this September.
“It is an incredible honor to be named to the cover of NHL 09,” said Phaneuf.“I’ve been a really big fan of the franchise for as long as I can remember and am looking forward to being the face of the game this year, particularly because of the significant improvements that have been made to the defensive game and the new checking engine.”
Player Territory Team
Dion Phaneuf Worldwide* Calgary Flames
Alexander Ovechkin Russia Washington Capitals
Daniel Alfredsson Sweden Ottawa Senators
*with the exception of the countries named below
As the successor to the critically acclaimed NHL 08, winner of seven sports game of the year awards, NHL 09 builds on the momentum of last year, with innovative controls, added depth and new features designed to help newcomers jump into the series.
The revolutionary Skill Stick System evolves to bring an unparalleled level of control to the defensive side of the puck. The all new Defensive Skill Stick gives you the ability to sweep your stick to block passing lanes and lift an opponent’s stick to prevent one-timers. Take your game online with 6 vs.6 team play, where 12 people can play together on 12 different consoles around the world. With new teams from the Russian, Czech Republic and German Elite leagues, NHL 09 connects hockey fans around the globe like never before.
Players new to the series can now shoot, pass and check with ease. NHL 09 features Be A Pro, a game mode that will put you on the ice with a dynamic new 3rd person camera that allows you to play the role of one player. With a performance tracker grading your progress in more than 50 categories, you will know exactly where you need to improve to become the next NHL superstar.
The EA SPORTS NHL franchise is the #1 selling hockey game and the #1 selling sports game in Canada**. The game will be available for the PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, Xbox 360™ video game system from Microsoft, and PC. For more information, log onto www.easports.com/nhl09. Media can find screenshots and video of the game at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
**Based on total franchise sales in 2007 according to the NPD.
Electronic Arts, EA, EA SPORTS, EA SPORTS Freestyle, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NHL and National Hockey League are registered trademarks and the NHL Shield is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved. Officially Licensed Product of the National Hockey League. National Hockey League Players' Association and NHLPA are trademarks of the NHLPA and are used under license by Electronic Arts Inc. Officially licensed product of the NHLPA. AHL and American Hockey League are registered trademarks of the American Hockey League. Officially Licensed Product of the American Hockey League and the Professional Hockey Players Association.“PlayStation” and“PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks or the Microsoft group of companies. All other trademarks are the property of their respective owners.
email@example.com David Tinson
Director, Public Relations