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Dirty Dancing the Video Game releases across Europe and North America.

Tuesday 20th November (2pm GMT) - Codemasters Online is pleased to announce that Dirty Dancing, the official game based on the hit movie, is now available for purchase across Europe and North America.

In celebration of the 20th anniversary of the movie, fans can now step back into the year 1963 and encounter the world of their favourite film. Through this action puzzler, Dirty Dancing enthusiasts now have the opportunity to experience the life of Baby. Learn to dance with the resident dancing couple, Johnny and Penny, and work alongside the team at the renowned Kellerman’s Mountain House Resort.

“Dirty Dancing is a premium casual game in which fans of both the movie and high-quality casual games will be able to enjoy for hours, comments Tim Hodges, Associate Product Manager, Codemasters Online. We are proud to be a part of such an imperative franchise and we are delighted to bring a quality casual game to the many dedicated Dirty Dancing fans.”

Dirty Dancing is one of the most enduring modern classics in feature film and home entertainment history, the release of Dirty Dancing - The Video Game caps off a year-long celebration by Lionsgate in honor of the movie’s 20th Anniversary. Earlier this year, Lionsgate released a 20th anniversary edition DVD and Blu-ray disc along with a remastered companion CD from Sony/BMG. Both those releases came on the heels of a theatrical event that sold out theatres nationwide and resulted in ticket sales of more than 80,000 over a two-day period.

First released in 1987, Dirty Dancing redefined date movies and continues to captivate the hearts and minds of generations of fans, generating more than $170 million in worldwide box office receipts and selling more than 10 million DVDs. Starring Jennifer Grey (Ferris Bueller’s Day Off) as“Baby” Houseman and Patrick Swayze (Ghost) as the sexy Johnny Castle, Dirty Dancing is the story of a naïve girl who meets an experienced dance instructor and becomes his pupil in dance and love. The Oscar®-winning film (Best Music, Original Song) was recently named one of the Top 10 Date Movies of all time, according to an E! Entertainment Television poll of industry executives and celebrities.

Dirty Dancing the Video Game is available for purchase at selected retail stores across Europe (£14.99 /€19.99) and is also available for download in the US ($19.99). For more information visit: www.dirtydancinggame.com

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UK PRESS INFORMATION

Lunch PR– 020 7575 3215

Charlotte Fraczek– charlotte@lunchpr.com

Ramona DeSouza– Ramona@lunchpr.com

www.codemasters.com/mediabank

PRESS RESOURCE WEB SITE

Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank

ABOUT CODEMASTERS

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at www.codemasters.com

ABOUT LIONSGATE

Lionsgate is the leading independent filmed entertainment studio, winning the 2006 Best Picture Academy Award® for CRASH, generating two consecutive years of $300 million-plus domestic theatrical box office, operating a $500 million-plus home entertainment business and producing a broad slate of prime time television series for fiscal 2007. It is a premier producer and distributor of motion pictures, television programming, home entertainment, family entertainment, and video-on-demand content. Its prestigious and prolific library of more than 10,000 titles is a valuable source of stable, recurring revenue and a foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with original, daring, quality entertainment in markets around the world.

ABOUT UNITED MEDIA

United Media (UM) is a worldwide licensing and Syndication Company that focuses on building brand equity around a wide range of creative content. The company recently partnered with Harper Collins on the best-selling publishing property Fancy Nancy. United Media licenses and/or syndicates other properties, including Dirty Dancing, Peanuts by Charles M. Schulz, Precious Moments, Raggedy Ann&Andy, Televisa’s“El Chavo,” Mary Engelbreit, Dilbert, Jakers!, Tamagotchi, Bug Rangers, and Jim Benton's "It's Happy Bunny" (Japan Only). United Media is an E.W. Scripps Company. Unitedmedia.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.