FOR IMMEDIATE RELEASE
London, England– 15th January, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) today announced DJ Hero™’s involvement with MIDEM 2010, as part of Guitar Hero®’s ongoing enthusiasm and commitment to support new music. Having supported various elements of the show in previous years, in 2010 DJ Hero will be hosting an exclusive Listening Session, providing one lucky undiscovered musician the priceless opportunity to have their winning song mixed, mastered and featured in a future installment of DJ Hero.
On Wednesday, 27th January at 14:30, at Auditorium K (level 4), Palais des Festivals in Cannes, the Listening Session will judge ten finalists, whose tracks will vary in genre from electronica to hip-hop; rock to pop, and determine whose track would make great gameplay in a DJ set. The winner, who will be chosen by the expert panel, will walk away with the ultimate prize and have their song played by DJ Hero fans all over the world.
MIDEM 2010, which runs from the 24th to 27th of January, is seen by music professionals from across the globe as a place to discover up-and-coming music superstars and meet with the music community at large. In previousyears Welsh band ATTACK! ATTACK! UK and The Answer, were discovered at a similar Listening Sessions for Guitar Hero, and saw their tracks appear in the Guitar Hero® 5 and Guitar Hero® World Tour’s set lists respectively.
Open to all MIDEM 2010 participants, artists are invited to submit one track digitally to be in with a chance to take part in the session, via the following website before 19th January 2010:
Latecomers can also submit their track on site (CD format) in the DJ Hero Drop Box (Level 0 next to the elevator, entrance of the Speaker Club&Lounge). The top ten tracks will then be picked by the following jury:
o Tim Riley, VP, Music Affairs, Activision/Blizzard
o Brandon Young, Director, Music Affairs, Activision/Blizzard
o Sergio Pimentel, International Music&Licensing Manager, Activision/Blizzard
o Ofei Sakyi, Senior Music Producer, Freestyle
o Music Industry Professional (TBC)
For More information about DJ Hero, please visit: www.djhero.com
About MIDEM / Reed MIDEM
MIDEM, the world’s most international music market, brings together each year thousands of music industry professionals from across the globe. Professionals from all sectors of the industry– recording, publishing, live, synchronization, digital, mobile, branding– meet in Cannes, France, to network, do deals, learn and catch the latest new talent. MIDEM is organised by Reed MIDEM.
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world’s leading events organiser Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.
For further information about MIDEM, visit http://www.midem.com
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands,Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
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