FOR IMMEDIATE RELEASE
London, UK– 8th September, 2010– Tiësto, the world’s hottest DJ, will act as a European ambassador and spokesperson for DJ Hero ® 2, the follow up to the award-winning #1 new videogame IP of 2009, DJ Hero ® , Activision Publishing, Inc. (Nasdaq: ATVI) announced today. In addition to appearing as an in-game playable character and lending three of his most well-known tracks–“Come On” vs. Diplo,“I Will Be Here” with Sneaky Sound System and the all-new“Speed Rail”– to the game’s mixlist, the GRAMMY ® nominee has also created two new remixes of his own exclusively for DJ Hero 2. When the party starts in Europe on 22nd October, budding beat chemists, singing sensations and all of their friends will fade, scratch, and sample to Tiësto’s remixes of Adamski’s“Killer” and Lady Gaga’s international smash hit“Bad Romance.”
“I’ve had the honour of playing in front of millions of people, and have worked with some of the biggest artists on the planet, but being the European Ambassador for DJ Hero 2 is one of my proudest achievements. It's every child's dream to actually be in a video game,” said the dance music icon.“Europe has always been at the forefront of new music and club culture, and it’s a great feeling to be a part of something that will bring the excitement of the world’s biggest clubs into peoples’ homes.”
Having worked with the likes of Muse, Justin Timberlake, Jónsi from Sigur Rós, Flo Rida, Sean Kingston and Three 6 Mafia, performed for billions of fans at the opening ceremonies of the Athens Olympics and headlined the Coachella and Bonnaroo music festivals among others, Tiësto was the natural choice to promote DJ Hero 2 across Europe.
“Having one of the world’s hottest DJs create brand-new mixes exclusively for DJ Hero 2, while also lending his likeness and chart-topping music, is amazing,” added Peter Royea, General Manager, Owned Business Unit Europe.“We are absolutely thrilled to be collaborating with a visionary like Tiësto as European Amabassador for the game.”
The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes - including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay - and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ's in an all-new way, the game's soundtrack delivers 83 unique creations only available in DJ Hero 2. Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they're spinning with freestyle scratching, crossfading and sampling. The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.
Dropping this autumn, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate party-in-a-box. Gamers who experienced DJ Hero, the #1 new videogame intellectual property of 2009, can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game is in development by FreeStyleGames for the Xbox 360 ® video game and entertainment system from Microsoft, the PLAYSTATION ® 3 and the Wii TM system from Nintendo. The game is rated 12+ by the PEGI. For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djherouk.
Tiësto is the world's largest DJ, whose musical achievements are unsurpassed. Currently on his Kaleidoscope World Tour, which is the biggest DJ-only tour in history, Tiësto is playing a 14 month long schedule with over 150 dates across 6 continents to an unprecedented 1,000,000+ people.
Inspired by the likes of Pink Floyd, his arena sized shows feature music which he writes and produces, including current hits with Nelly Furtado, Jónsi from Sigur Rós, Tegan&Sara, Three 6 Mafia and Calvin Harris. Also a renowned remixer, Tiësto's touch has been demanded by the likes of Muse, Britney Spears, Justin Timberlake and Goldfrapp. He has been nominated for a Grammy, performed at the opening ceremony of the Athens Olympics with music he composed especially for the occasion, wowed the rock festival crowds at Coachella and Bonnaroo and currently has songs charting across the globe. He is, in short, the greatest DJ the world has ever seen.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
DJ Hero and Activision are registered trademarks of Activision Publishing, Inc.
"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo. All rights reserved.
Accompanying assets are available now at the Activision press site - www.activisionpress.co.uk
For further information, contact
+44 (0) 207 693 6999
Specialist Games Media: