DOORS OPEN FOR PAX 2008 TOMORROW

For Immediate Release

Note to Editors: Previously available versions of the PAX 2008 schedule have been replaced with this final one. Please update any prior coverage to reflect these changes.

SEATTLE - August 28, 2008 - The organizers of the fifth annual Penny Arcade Expo (PAX) today sent a reminder that this year's gaming festival will begin later this week. PAX 2008, to be held Aug. 29-31, is expected to draw over 45,000 gamers, industry professionals and media to the Washington State Convention and Trade Center in Seattle for the 3-day gaming festival. Attendee badges may be purchased at the door at $30 for a one-day badge or $60 for all three days of the show.

Highlights of the show include:

FRIDAY

- PAX 2008 Keynote from Ken Levine 4:30-5:30pm

- Penny Arcade Q&A Panel #1 5:30-6:30pm

- "Video Games and Piracy" Panel 7:30-8:30pm

- Music Concert with The OneUps,

Freezepop and Jonathan Coulton 9:00pm-1:00am

SATURDAY

- "Game Criticism and Old Game Journalism" Panel 1:30-2:30pm

- Pitch Your Game Idea 5:30-6:30pm

- Music Concert with Anamanaguchi,

The Darkest of the Hillside Thickets,

MC Frontalot and the Minibosses 9:30pm-1:30am

SUNDAY

- Family Feud: PAX Edition! 11:00am-12:30pm

- The Wil Wheaton Panel 11:30am-12:30pm

- Penny Arcade Q&A Panel #2 12:30-1:30pm

- Omegathon Final Round 5:00-6:00pm

The complete PAX 2008 schedule can be found at http://www.pennyarcadeexpo.com/PAX_2008_Schedule.pdf.

About Penny Arcade Expo: The Penny Arcade Expo (PAX) gaming festival is a three-day celebration of games and gamer culture. The annual convention includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; an independent games showcase; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 37,000 in 2007, making it the largest gaming festival in North America. For more information visit www.pennyarcadeexpo.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members and industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX gaming festival ( www.pennyarcadeexpo.com), Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.

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Contact: Carolyn Carnes

Flash Fire Communications

866-205-5670 x500

carolyn@flash-fire.com


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