SAN FRANCISCO— Oct. 25, 2007— Leading independent game advertising provider Double Fusion has made another stride in support of the proliferation of the free-to-play business model for the games industry by entering into a partnership in North America with premier MMO game publisher NCsoft®. The game advertising company will provide the technology and sales force to place in- and around-game advertising into the upcoming giant robot action game, Exteel™, and currently-running action RPG Dungeon Runners™, giving the publisher alternate monetization avenues for these online multiplayer titles, while continuing to make them available to gamers for free.
Dungeon Runners is an online multiplayer role playing game that allows gamers to play as a fighter, mage or ranger as they explore dangerous dungeons, battle ferocious monsters and discover incredible weapons, artifacts and loot. Gamers can play as lone warriors or team up with online friends to carve their paths of destruction. Exteel is a futuristic shooter that puts players in control of heavily armored, completely customizable Mechanaughts. As a mercenary pilot, each gamer charges into combat, destroying opponents and competing for total domination. Deathmatch and team battles take place on a variety of terrains, from futuristic cityscapes to bleak deserts.
The deal with Double Fusion enables NCsoft to gain revenue from both free-to-download titles whose primary revenue source is currently through players who purchase special items or participate in the game membership program.
“One of Double Fusion’s long-term goals is to grow the game industry by enabling the ad-supported business model that brings top-of-the-line games to those players who want to play for free,” said Jonathan Epstein, president and CEO, Double Fusion.“Partnering with a leading MMO publisher like NCsoft, a leader in free-to-play as well as subscription online game models, allows us to set the type of example we hope other publishers will look to and want to join.”
“As a publisher of MMO games, the community is of the utmost importance to us. We are constantly looking for more ways to grow the community for these titles and give them what they deserve—great gaming experiences supported by advertising that doesn’t detract from gameplay,” said Dorothy Ferguson, vice president of sales and marketing at NCsoft North America.“The track record of Double Fusion’s sales force proves the depth of their understanding of pairing brands to games so that we can be sure our players are very happy with the results.”
The addition of Dungeon Runners and Exteel to the Double Fusion network underscores the company’s commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively multiplayer online games, social networks, casual downloadable games, advanced online games and virtual worlds.
NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles and continues to support its franchises that include Lineage®/Lineage II, City of Heroes®/City of Villains®, and Guild Wars®/Guild Wars Factions®/Guild Wars Nightfall®, Guild Wars: Eye of the North™ and Dungeon Runners. More information about NCsoft can be found at http://www.PlayNC.com.
About Double Fusion
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at www.doublefusion.com.
Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.
Double Fusion is a registered mark of Double Fusion, Inc.
All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.
CONTACT: Sibel Sunar/Brian Rubin