DOWNLOADABLE CONTENT DEBUTS FOR THE CRITICALLY ACCLAIMED DJ HERO™

Friday 30th October/... Living room legends and budding superstar DJs alike who have already started the party in what Time says“delivers in every way” and IGN.com has hailed as“exhilarating” and“a new beginning for the music genre,“ can now add to the 93 mixes available in DJ Hero™ with two party rockin’ grooves: 50 Cent featuring Mary J. Blige“All Of Me” mixed with Queen’s“Radio Ga Ga” and“DARE” by Gorillaz vs. Public Enemy’s“Can’t Truss It.”

Also joining the mix, on November 24th, will be a three Mix Pack from one of the hottest house DJ’s in the world, David Guetta. David Guetta Mix Pack 01 will contain remixes of his tracks, currently tearing up the airwaves and dance floors both domestically and internationally,“When Love Takes Over” featuring Kelly Rowland, the chart-topping“Sexy Chick” featuring Akon and“On The Dance Floor” featuring will.i.am and apl.de.ap of the Black Eyed Peas.

DJ Hero Extended Mix Pack 01 features the following mixes:

“All Of Me” by 50 Cent featuring Mary J. Blige vs.“Radio Ga Ga” by Queen

“DARE” by Gorillaz vs.“Can’t Truss It” Performed by Public Enemy

DJ Hero Extended Mix Pack 01 is available now on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft and on the PlayStation®Store for the PLAYSTATION®3 computer entertainment system. All mixes in the Mix Packs will be released on November 24th as downloadable singles for Wii™.

To download DJ Hero video assets featuring the mixes in DJ Hero Extended Mix Pack 01, please visit www.redoctane.us/press/djh/dlcmixes.php (login: presspass; password: jimihendrix).

Expanding upon the revolutionary easy to pick up/challenging to master gameplay mechanics developed and refined in Guitar Hero®, DJ Hero delivers an all-new interactive music experience that allows players to start the party and not only experience, but to hear music in an all-new way. Featuring mixes created by DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow, DJ Z-Trip and more, spinning over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into DJ culture and a sea of music as they utilise and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.

The DJ HeroRenegade Edition includes a copy of the game, a premium Renegade turntable controller, hardshell turntable carrying case that converts to a performance-ready DJ stand, and an exclusive JAY-Z and EMINEM 2-CD pack featuring“best of” and new, unreleased material.

Available now, DJ Hero was developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is rated 12+ by PEGI. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero and Band Hero are trademarks of Activision Publishing, Inc. All rights reserved.

“PlayStation” and the“PS” Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo. All rights reserved.


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