30 th September, 2010 - A global leader in technology media and professional information, UBM TechWeb and the Dubai World Game Expo (DWGE) signed a media partnership agreement earlier this month in an effort to increase the exposure of local game developments and business opportunities in the Middle East.
When asked about the rationale behind the agreement, Ben Veechai, the Marketing Director of UBM TechWeb Game Network stated that: "UBM TechWeb Game Network has entered into a Media Partnership with the DWGE in order to support game development within the region. The DWGE is the best platform to do so because it is the biggest and only dedicated event for interactive games in the Middle East."
It is worth mentioning that UBM TechWeb produces the most respected and consumed brands and media applications in the technology market such as Gamasutra.com, Game Developer Magazine, and Game Developers Conference - The largest industry event dedicated for the creation of games that was held last year in San Francisco. In fact, more than 14.5 million business and technology professionals worldwide (CIOs and IT managers, Web&Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly.
Mr. Veechai concluded: "we at UBM TechWeb Game Networks are looking forward for our participation at the DWGE 2010 for another successful event to support and enhance digital entertainment within the United Arab Emirates and abroad."
In its 3 rd year, the DWGE highlights interactive platforms for all participants to enjoy the fusion of cutting-edge games, exciting entertainment, business opportunities, education, sports games, and life style. Special events, game competition, presentations, and workshops will also be held during the show and every visitor will be absolutely exhilarated to experience this phenomenon in Dubai. The event is organized by INDEX Conferences&Exhibitions Organisation Est. - member of INDEX Holding, and it will be running in conjunction with the Dubai International Character and Licensing Fair (Character Dubai) and MY CONTENT - the leading international entertainment content show in the MENA region.