EA AND KLEI ENTERTAINMENT BRING BLOODY REVENGE TO PC WITH SHANK

GUILDFORD, UK.– Oct. 27, 2010– Electronic Arts Inc. (NASDAQ: ERTS) and leading independent development studio, Klei Entertainment, announced today that the acclaimed 2D action game, Shank, is now available for download for£9.99 via Steam, Valve Corporation’s delivery and management platform. With its blend of classic side-scrolling action gameplay and stylized animation set, Shank is one of last summer’s most anticipated downloadable games, garnering a "10/10" from Electronic Gaming Monthly, a grade of "A" on 1UP, and a "4.5/5" on Joystiq. PC gamers will now be able to slash into Shank’s bloody story of revenge.

Shank tells a classic story of gangland betrayal through a violent, pulp-fiction lens. Gamers play as Shank, getting their hands bloody as they uncover the secrets of Shank’s past and the reasons he is hell-bent on revenge. With a deep and intuitive combat system, players unleash a tremendous number of creative combinations as they take down waves of enemies standing in their path. Shank also features a special co-operative campaign, designed to be played with a friend locally, which tells the backstory of the revenge plot. This prequel mission allows players to play as Shank or his partner-in-crime, Falcone, with deadly double-team moves and gameplay that encourages teamwork.

Shank is now available for download on PC for£9.99 via Steam. Shank is rated 18+ by PEGI. For more information on Shank, please visit www.shankgame.com and follow the development team at www.twitter.com/klei and at www.facebook.com/shankgame.

About Klei Entertainment

Founded in 2005, Klei Entertainment is an award-winning game development studio based in Vancouver, British Columbia with both the technical and creative capabilities to create original and lasting properties on all platforms. Klei combines world-class talent and passion to craft great games with memorable characters that appeal to a wide range of audiences. It has developed and published games for the PC, PlayStation ® Network and Xbox LIVE ® Arcade. To learn more about the Klei team and its latest projects, visit www.kleientertainment.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.co.uk More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

SHANK is a trademark of Klei Entertainment Inc., used under license. EA, EA SPORTS, EA Mobile, and POGO are trademarks of Electronic Arts Inc.


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