LONDON, UK– June 4, 2008– EA Mobile™, a division of the Electronic Arts Inc (NASDAQ:ERTS) Casual Entertainment Label, today announced the availability of Kung Fu Panda™, an original mobile game based on the characters, locations and storyline from the DreamWorks Animation movie. The game, created in collaboration with DreamWorks Animation, follows the loveable panda bear Po from his humble beginnings in his family’s noodle shop through his quest to become the ultimate Kung Fu master.
“We’re huge DreamWorks Animation fans, and we jumped at the chance to create a mobile game based on one of their films,” said Travis Boatman, VP Worldwide Studios for EA Mobile.“Kung Fu Panda is a natural fit for a game. The story’s engaging characters, inspirational message and fast action made it easy to create an irresistible mobile game experience.”
In Kung Fu Panda, players can take advantage of unique fighting styles as they step into the roles of both the hero Po and the villain Tai Lung. As Po, they must train hard to protect the Valley of Peace and achieve the status of Kung Fu master. Also assume the role of the treacherous snow leopard Tai Lung and set out to steal the legendary Dragon Scroll. Characters have to jump, run, dodge and duck through 10 action-packed levels as they learn to fight with tradition and honor. With success, a secret character is unlocked in this fun, exciting mobile adventure.
“We wanted to provide a game based on the movie that would extend the Kung Fu Panda experience in new, inventive ways on mobile phones,” said Kerry Phelan, Head of Worldwide Consumer Products for DreamWorks Animation.“Kung Fu Panda from EA Mobile offers an engaging experience that captures the great action and humor of the film.”
Kung Fu Panda is now available on wireless carriers in North America and will become available across Europe in June. For more information on carrier availability and pricing, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies.. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.
About Dreamworks Animation
DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company has theatrically released a total of fifteen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third and Bee Movie. DreamWorks Animation’s 2008 feature film releases include Kung Fu Panda, in theaters on June 6 and Madagascar: Escape 2 Africa, in theaters on November 7. Monsters vs. Aliens, the Company’s first film produced in 3D, is slated for a domestic release date of March 27, 2009.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Kung Fu Panda™&© 2008 DreamWorks Animation L.L.C.