EA BRINGS HASBRO FAMILY FAVORITE BOARD GAME EXPERIENCES TO XBOX LIVE ARCADE

Guildford, UK, January 6, 2009– Fans of casual, family-friendly games are about to see their circle of fun widen with a slate of new Hasbro-branded digital play experiences on a variety of platforms from Electronic Arts Inc (NASDAQ: ERTS) in 2009. EA are gearing up to inject nostalgic fun into the Xbox LIVE® Arcade by bringing perennial board game favorites to the popular platform. Under a Hasbro Family Game Night banner, games such as BOGGLE, BATTLESHIP, YAHTZEE, CONNECT FOUR, SORRY! and SORRY! Sliders will begin to roll out in Spring 2009. EA will showcase the highly anticipated lineup at the Consumer Electronics Show on January 8-11, 2009 in Las Vegas.

“We believe our Hasbro Family Game Night channel on Xbox LIVE Arcade will be one of the most dynamic and fun collections available on the platform,” said Chip Lange, General Manager of EA Hasbro.“We’ve been given the unique opportunity to create an exclusive EA Hasbro branded destination within the Xbox LIVE Arcade so players can easily find and play our lineup family-friendly digital board games. Just as families have game closets in their home, they will also be able to stock a digital game closet serving up hours of interactive play for kids and adults alike.”

EA and Hasbro will stock Xbox LIVE Arcade with Hasbro Family Game Night, a crowd pleasing assortment of games that are instantly recognisable household names such as CONNECT FOUR, BOGGLE, YAHTZEE, BATTLESHIP, SORRY!, and SORRY! Sliders. All games will feature both original and new ways to play, including a Party Mode that features multiple mini-game versions of each title. Additional customisation features will allow players to earn virtual trophies, furniture and themes to decorate their personal virtual game rooms. The Hasbro Family Game Night lineup will take full advantage of Xbox LIVE community features such as online play, Achievements, the ability to launch new games without leaving the environment, and sharing customized space with friends. The EA Hasbro virtual game closet is slated to open in Spring 2009 with multiple games followed by additional releases throughout the year.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

About Hasbro

Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.© 2008 Hasbro, Inc. All Rights Reserved.

EA, EA SPORTS, EA SPORTS Freestyle, Pogo and Pogo.com are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. FAMILY GAME NIGHT, BATTLESHIP, BOGGLE, CONNECT 4, SORRY!, and YAHTZEE are trademarks of Hasbro Inc. SCRABBLE and the distinctive game board and letter tiles are trademarks of Hasbro in the United States and Canada and are used with permission. Nintendo DS is a trademark of Nintendo. Xbox LIVE is a trademark of the Microsoft group of companies.“PlayStation” and“PSP” are registered trademarks of Sony Computer Entertainment Inc. iPod and iPhone are registered trademark of Apple Inc. All other trademarks are the property of their respective owners.


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