July 7, 2009– Electronic Arts Inc. (NASDAQ: ERTS) announced today its initial Downloadable Content (DLC) plan for Fight Night Round 4. Recently named the Game Critic Awards“Best Sports Game of E3 2009”, Fight Night Round 4 has been winning over reviewers since its release on June 23rd.
The first DLC pack, which will be available for free to both Xbox 360® and Playstation®3 users by early August, will include a new training gym, new gameplay sliders, as well as a host of new equipment that can be used for outfitting boxers. Xbox 360 users will also receive an exclusive alternate version of Sugar Ray Leonard in their first DLC pack, courtesy of Pizza Hut.
EA SPORTS™ will also be releasing a free downloadable game update by early September that will allow gamers to use face buttons on the Xbox 360 and PS3 game controllers to throw punches, hooks, uppercuts and haymakers.
“The depth and variety of new content we have planned this summer is going to make one of the most critically acclaimed games on the market even better,” said senior producer, Dean Richards.“Among the new content in development, our new button control scheme will give fans a choice for how they want to throw punches in the game. We strongly believe that the refined Total Punch Control is the most intuitive way to throw punches in Fight Night Round 4, but we also want fans of the franchise to have an option.”
Fight Night Round 4 is currently available for the PLAYSTATION®3 computer entertainment system and Xbox 360® video game system from Microsoft. This game has been rated T for Teen by the ESRB, and 16+ by PEGI. For more information, log onto http://fightnight.easports.com. Media can find images of the cover, screenshots and video at http://info.ea.com.